If you want to reach potential clients on Tiktok, but you’ve been wondering how you should join the Follow Me program. 

Follow Me is the free marketing education program Tiktok has recently launched to help small businesses leverage the platform. The six-week email-based series will provide you with the various hacks and tips you can apply on Tiktok to make your marketing successful.

Here is everything you need to know about Tiktok’s new free marketing education program.

Why You Should Join the Tiktok’s  “Follow Me Program” 

Tiktok is one of the top three social media platforms with over 1 billion monthly active users.  As Tiktok continues to grow and embrace the pop culture trends, businesses are looking for ways to grow their promotion and brand awareness on the app.

Small businesses are integral to the larger Tiktok community. And the platform is committed to equipping them with the necessary tools, skills, and knowledge to ensure they can make the most out of the community. 

How the “Follow Me” program will Work

The program will run for six weeks, from the 11th  of July to August 19th.  It aims at providing SMBs with resources to get started on TikTok and grow to the next level. Follow me will guide businesses looking to share their story, build their community on the platform, and achieve their business goals. 

The program focuses on important notes about marketing practices, including free Business Account establishment. It also emphasizes how-to and descriptions on TikTok’s Ads Manager. The facilitators are TikTok SMBs experienced ambassadors who inspire SMBs.

Businesses will also benefit from insights from those who have successfully marketed their businesses on the app.  TikTok’s Small Business Ambassadors Cassie Sorenson (174k followers) of Tassel Amor and Jacob Zander (509k followers) of Feel Your Soul will share their Tiktok journeys and the ropes of marketing that have worked for them and their businesses.

As a marketer or business owner enrolling in this program, you should expect to:

• Learn how to create a free business account on Tiktok
• Understand how you to use Tiktok’s Creative Center  to inspire your content
• Meet and learn from successful influencer business owners
• Learn Tiktok campaign best practices and how to integrate your brand story into videos
• Understand how Tiktok’s Ads Manager and other promotional features work

How to join the Free Marketing Education Program

TikTok has an interface where the user fills in information. The information includes business emails for existing users. New users can join “Follow Me” by filling in their details and business email before approval.

Tiktok Marketing Success Stories

Zander, one of the “Follow Me” ambassadors, runs a footwear brand. He saw a significant increase in business orders after uploading videos on Tiktok. 

Sorenson said, “I had 10,200 visits to my shop in one day from one viral video (2.5 million views) using storytelling! TikTok brought 80% of the traffic to my shop during that time.”

From these successes, both Ticktockers are using this platform to share their experiences and lessons with other small business owners.

Wrapping it Up

TikTok has a large community and a huge potential to help grow its users’ businesses. Potential customers read stories and watch content on Tiktok to make purchase decisions. TikTok decided to roll out Follow Me to educate SMBs on how to harness the potential of social media for good returns. 

Follow Me is free and offers up-to-date coaching experience. Businesses will learn creative ways to tell their stories and how to utilize various marketing features on the app to optimize their marketing returns. 

TikTok is not only determined to create a safe space for brands but also a place they can maximise their profits as well.