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According to Gallup, in 2021, 7.1 percent of adults surveyed in the United States stated they identify as lesbian, gay, bisexual, or transgender (LGBT).
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This is an increase from 2012, when 3.5 percent of surveyed adults identified as LGBT.
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These four categories are among the most common sexual orientations and gender identities outside cis heterosexuals.
LifeCup, a leading brand in menstrual cups and products related to the female menstrual cycle, has collaborated with Wunderman Thompson Colombia to launch a groundbreaking new product, LifeFemT. Designed specifically for transgender women who have undergone gender affirmation surgery, LifeFemT helps with regeneration, hydration, and care of the skin of new vulvas.
This innovative product is the first on the market that adapts to the specific needs of the new vulvas of transgender women, such as pH balance, hydration, bacterial flora, and tissue regeneration. The branding includes the colors of the trans flag, reflecting the company’s commitment to inclusivity and diversity.
The co-founders and leaders of LifeCup, Romina Rizzi and Stephanie Larumbe, developed LifeFemT after extensive research and product development with the most important gender affirmation surgeons and specialists in the country, as well as women belonging to the trans community. The product’s formula is composed of amino acids and a lipid complex, as well as calendula and aloe vera, acting to provide the regeneration, hydration, and elasticity that the new intimate area of transgender women needs on a daily basis.
Ximena Borré, a transgender woman and one of the women who tested the product, explained how important a product like this is:
“Trans women are women, but we are also trans, and becoming who we are can take months or even years. Right after gender affirmation surgery, it’s easy to get overwhelmed with questions like, how do I take care of myself? What product do I use?”.
LifeFemT helps to answer these questions and provide comfort and care for transgender women during this sensitive time.
LifeCup’s commitment to inclusivity and diversity is reflected in this groundbreaking product, which has already been praised by Álvaro H. Rodríguez, a Colombian surgeon and pioneer in transgender surgeries. He has stated that
“It is here where this new daily-use soap becomes relevant since now transgender women can find on the market a product that adjusts to the specific needs of their new vulva, such as pH, hydration, and skin regeneration.”
LifeFemT is a testament to the power of research and collaboration, and to the commitment of LifeCup and Wunderman Thompson Colombia to create products that meet the unique needs of all women.
