Nielsen descubrió en un estudio que condujo a nivel mundial durante 2015, que las experiencias positivas eran el segundo factor por el que los consumidores preferían marcas globales o locales. La primer razón era el precio.
Esta cifra es un excelente antecedente para entender por qué la experiencia que ofrece una marca se convierte en una oportunidad para lograr fidelidad y una conexión que va más allá de la primer impresión que se lleva el consumidor de esa marca en específico.
Dentro de publicidad, se trata de ofrecer una campaña, que debe “dar sentido a la moneda de cambio con que cuenta una marca y que es la más poderosa en la actualidad: ofrecer experiencias transformadoras”, al menos esta es la definición que Cannes Lions da a una de sus categorías más reveladoras dentro de la industra.
Para este año, la categoría de Experience dentro del Festival Cannes Lions 2018 ofrece una amplia gama de conferencias y premios que reconocerán a las campañas con mejor experiencia inmersiva y que han logrado entender el consumer journey con resultados inteligentes.
Jurado de la categoría Brand Experience & Activation Lions
Jurado presidente: Rob Reilly, Global Creative Chairman, McCann Worldgroup, Global
Guillermo Tragant, Founder and Chief Creative Officer, Furia, Argentina
Geert Verdonck , Creative Director, TBWA\Belgium, Belgium
Fernando Guntovitch, Founder/CEO, The Group, Brazil
Nuala Byles, EVP, Executive Creative Director, Geometry, Canada
Martin Vinacur, President and Executive Creative Director, AldeA Santiago, Chile
Vivian Yong, Executive Creative Director, Wieden+Kennedy, China
Radouane Hadj Moussa, Chief Creative Officer, DDB Prague, Czech Republic
Juan Manuel Koenig, Chief Creative Officer, Koenig Communications, Ecuador
Souen Le Van, Creative Director, Buzzman, France
Giorgi Avaliani, Creative Director, Leavingstone, Georgia
Sandra Loibl, Executive Creative Director, Serviceplan, Germany
Josh Mullens, Global EP & Head of Projects, Will O’Rourke Experiential, Global
Beatrice Remy, Managing Director, LORE, Hong Kong
Levente Kovacs, Chief Creative Officer, White Rabbit Budapest, Hungary
Brijesh Jacob, Chief Creative Technologist, DDBMudra Group, India
Shani Gershi, VP Creative, Freelance, Israel
Francesco Bozza, Chief Creative Officer, FCB, Italy
Satoshi Otsuka, Communication Architect/Digital Creative, ADK, Japan
Marialejandra Urbina, Director of Planning and Strategy, MullenLowe Group, LATAM
Yasmina Baz, Regional Creative Director, Leo Burnett, Lebanon
Alexis Ospina, Chief Creative Officer, Y&R, Mexico
Emily Beautrais, Creative Director, Clemenger BBDO, New Zealand
Lanre Adisa, Managing Director & Chief Creative Officer, Noah’s Ark, Nigeria
Ester Hjellum, Senior Art Director and Partner, Try, Norway
Juan Pablo Peschiera, Creative Director, Publicis, Peru
Agnieszka Klimczak, Creative Director, J. Walter Thompson, Poland
Pedro Pires, Founder Partner, Solid Dogma, Portugal
Johanna Santiago, Creative Director, J. Walter Thompson, Puerto Rico
Irina Pencea, Co-Founder and Managing Partner, Jazz, Romania
Daniele Pancetti, Executive Creative Director, FCB Moscow, Russia
Primus Nair, Executive Creative Director, BBDO Singapore, Singapore
Matt Ross, Executive Creative Director, King James, South Africa
Victoria Sunmie Lhie, Director of Experience Strategy, Cheil Worldwide, South Korea
Gil Blancafort, CEO and Founder, Yslandia, Spain
Linnea Lofjord, Head of Brand Design, NordDDB, Sweden
Dennis Lueck, Chief Creative Officer, Jung von Matt/Limmat, Switzerland
Satit Jantawiwat, Chief Creative Officer, Cheil, Thailand
Darre Van Dijk, Chief Creative Officer, TBWA\Neboko, The Netherlands
Lize Karaboga, Managing Partner, Ultra, Turkey
Juliana Paracencio, Regional Creative Director, Memac Ogilvy & Mather Dubai, UAE
Vicki Maguire, Joint Chief Creative Officer, Grey Global, UK
Shirin Majid, Executive Creative Director, Cake, UK
Tiffany Rolfe, Chief Creative Officer and Partner, Co:collective, USA
Menno Kluin, Chief Creative Officer, 360i, USA
