Este miércoles se entregaron los galardones de la categoría Industry Craft en el Festival Internacional de Creatividad Cannes Lions 2018 y el Grand Prix fue para Ogilvy Chicago con una interesante activación.
Industry Craft es una de las nuevas categorías en el Festival Cannes Lions y al igual que su antecesora Craft, entrega galardones a las piezas publicitarias mejor ejecutadas.
En la edición 2018 de Cannes Lions, el Grand Prix fue para la pieza Ali, de la marca SC Johnson, realizada por la agencia Ogilvy Chicago, parte del grupo WPP.
Se trata de un gran homenaje al legendario boxeador estadounidense Muhammad Alí.
Texto original:
“Endless words have been written about the people whose shoes are portrayed in this campaign. For instance, Muhammad Ali inspired some of the best sports writing ever, from the likes of Norman Mailer, Hunter S. Thompson, and George Plimpton. Far from yearning to compete with those legendary pens or to slavishly echo their style, we approached the story of 6 charismatic figures from a different angle; we put their steps in the spotlight. We showed the revolutionary impact they had. We illustrated the difference that these people made in the course of human events. Things we take today for granted, or in hindsight we think are self-evident. But for them, it was almost inconceivable to think what they thought. Few of us today would have the courage to walk even a step in their shoes. That is the crux of the idea that informs all the storytelling.”
Ficha técnica:
OGILVY, Chicago, USA Entrant Company
OGILVY, Chicago, USA Advertising Agency
PHD, Chicago, USA Media Agency
PHD, Chicago, USA PR Agency
HERITAGE AUCTIONS, Dallas, USA Production Company
SANDRO FILMS, Chicago, USA Production Company
HAVANA1 PRODUCTIONS, Havana, Cuba Production Company
CREDITS
Tham Khai Meng / Ogilvy WW CCO & Co-Chairman, Worldwide
Joe Sciarrotta / Ogilvy Chief Creative Officer
Nancy Hannon / Ogilvy Global Executive Creative Director
Gabe Usadel / Ogilvy Executive Director of Design
Hital Pandya / Ogilvy Creative Director/Art Director
Luissandro Del Gobbo / Ogilvy Creative Director/Copywriter
Luis Gabriel Ramirez Arias / Ogilvy Creative Director/Copywriter
Mark Bruker / Ogilvy Creative Director/Copywriter
George Gier / Ogilvy Freelance Copywriter
Maggy Lynch-Hartley / Ogilvy Senior Producer
Joe Griffin / Ogilvy Audio Engineer
Gloria Hall / Ogilvy Director of DRM and Licensing
Joan Shelton / Ogilvy Senior Print Producer
Antonis Kocheilas / Ogilvy Managing Director, Head of Planning
Philip Heimann / Ogilvy Worldwide MD, Global Brand Management
Pete Lewis / Ogilvy Managing Director
Jennifer Kasmarick / Ogilvy Account Director
Zoe Han / Ogilvy Account Supervisor
Lisa Hill / Ogilvy SVP, Global Social Lead
Ann Mukherjee / SC Johnson Global Chief Marketing Officer
Renata Ferraiolo Pereira / SC Johnson VP, Global Shoe Care
Sandro Miller / Sandro, Inc. Photographer
Roberto D’este / Havana 1 Productions Photographer
Bruce Lash / Bruce Lash Freelance Voiceover Artist
This work also won
Silver
Outdoor – Other FMCG
View Campaign
