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Dentro del Festival de Cannes Lions 2022 se estrena un formato digital, debido a la contingencia sanitaria por la que atraviesa el mundo.
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La publicidad es un complemento clave en el mercado, para ayudar a las marcas a comunicar de forma estratégica.
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La creatividad estratégica es crítica para lograr desempeñar tareas publicitarias más audaces en el mercado.
El Festival de Cannes Lions 2021 está a unos días de arrancar y el encuentro se llevará por primera vez de forma digital, debido a la contingencia sanitaria en la que nos encontramos y que se ha convertido en el peor atraso para toda la industria.
La edición de este año ha convocado a un importante número de agencias, que han registrado sus piezas para consolidarse en diversas categorías donde se evalúa la creatividad con que cada una de estas acciones logra destacar en el mercado.
Como es de esperar, un punto crucial en estas piezas es la original estrategia con que han salido al mercado y la pauta que han seguido para lograr destacar a las marcas que comunican.
Con estas piezas, McCann piensa llevarse leones de Cannes Lions.
Tras una contingencia sanitaria que no ha tenido reparo, a pesar de las agresivas campañas de vacunación en el mundo, Francia será sede de una edición más del Festival de Cannes Lions que no se realizó en 2020, pero que este año busca retomar la emoción por conquistar con creatividad el mundo.
Entre las agencias que se han alistado para ganar en este festival se encuentran McCann, que ha dado a conocer las piezas con las que busca salir de esta edición, que por primera vez será digital.
A continuación te presentamos algunas campañas que la agencia registró y que estaremos actualizando en la medida en que
Campaña: Beyond the Taste
Agencia: MCCANN COLOMBIA
CEO: Álvaro Fuentes
VP Business Development: Andrés Jimenez
GCD: Diana Triana
Creative Director: Daniel Andrés González
Copywriters: Fernando Guevara, Daniela Romero
Art Directors: Erik Daniel Puentes, Andrés De La Hoz
Graphic Designers: Karoll Beltrán, Cesar Ordoñez, Juan Fandiño.
Account Executive: Jaime Suarez
Planning: Juan Valencia
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Campaña: River Apartment
Agencia: MCCANN COLOMBIA
CEO: Alvaro Fuentes
VP Business Development: Andrés Jimenez
General Creative Director: Diana Triana
Creative Director: Juan Gomez
Account Director: Jose Patiño
Planner Strategist: Christian Angel
Art Director: Eduardo Quiros
Copywriter: Jairo Restrepo
Designer: Jonathan Díaz
Account Executive: Andrés Rivera
Executive Producer: Maria Fernanda Linares
Post Production Company: Macarena Studio
Animator: Angie Corpas
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Campaña: Worthless Flowers
Agencia: MCCANN COLOMBIA
Chief Executive Officer: Álvaro Fuentes
VP Business Development: Andrés Jiménez
Chief Creative Officer: Diana Triana
Creative Directors: Andrés Vergara De la Hoz, Julian Triana
Art Director: Andrés Baquero
Copywriter: Santiago Rojas
VP Weber Shandwick: Mario Ramírez
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Campaña: Delivery to Burger King
Agencia: McCann Lima
Christian Caldwell, Chief Creative Officer
Oscar Paredes, Head of art
Andrea Pineda- McCann Lima
Daniel Carhuanca, Animatior / Editor
Lucia Avilez, executive producer
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Campaña: The Most Famous Griller in Peru, BURGER KING
Agencia: MCCANN LIMA
Christian Caldwell- McCann Lima- Chief Creative Officer
Oscar Paredes- McCann Lima- Head of art
Lizet Gonzales- McCann Lima- Account executive
Daniel Carhuanca- McCann Lima- Animatior / Editor
Lucia Avilez- McCann Lima- Executive Producer
#ClioAwards 2020/2021 Bronze Winner – @BurgerKing: THE MOST FAMOUS GRILLER IN PERU by @mccann_mw https://t.co/e3OAwFN8yX ? pic.twitter.com/9bNmMsLxwj
— Clio Awards (@ClioAwards) April 21, 2021
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Campaña: If you are outdoors, you need to protect yourself, LIGA PERUANA CONTRA EL CANCER-
Agencia: MCCANN LIMA
Christian Caldwell- McCann Lima- Chief Creative Officer
Oscar Paredes-McCann Lima- Head of art
Hugo Elespuru-McCann Lima- Creative Director
Giovanni Macco-McCann Lima-Group head of art
Christian Merino- McCann Lima- Creative senior
Keni Mezarina- McCann Lima- Art Director
Alessandra Vargas- McCann Lima- Project Manager
Max Gutierrez- McCann Lima- CEO
Carla Dextre- Craft- Production supervisor
Lucia Avilez- Craft- Executive producer
Sebastián Olmos- Craft- Director assistant
Daniel Carhuanca- Craft- Post Production
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Campaña: A lifetime commitment, SODIMAC
Agencia: McCann Lima
Christian Caldwell- McCann Lima- Chief Creative Officer
Oscar Paredes- McCann Lima – Head of art
Glenda Valencia -McCann Lima -Creative Director
Yomira Valencia- McCann Lima- Creative
Jean Pierre La Portilla- McCann Lima- Art Director
Gonzalo Albán- McCann Lima- Content Manager
Ana Corina Estrada- McCann Lima- Account Director
Diego Carranza- McCann Lima- Content Director
Rocío Zeballos- McCann Lima- Account Supervisor
Naysha Sánchez- McCann Lima- Account Manager
Carla Dextre- Craft- Production Manager
Estanislao Cáceres- McCann Lima- Executive Producer
Nerea Marmolejo- Craft- Producer
Miguel Coveñas- Craft- Post Production
Claudia Yacarini-Craft- Post Production supervisor
Iván Ruiz- Craft- Post Production
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A Black Santa, Coca-Cola
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Campaña: Drive Thru – Blood Donation
Agencia: Commonwealth//McCann Brazil
Cliente: Chevrolet
CHIEF CREATIVE OFFICERS: Hugo Rodrigues and Kevin Zung
CREATIVE DIRECTORS: Fernando Penteado and Eric Sulzer
CREATIVES: Felipe Racca, Leonidas Razera, Felipe Araújo, Thiago Alves, Danilo Moura and Beatriz
Lopes
CHIEF STRATEGY OFFICER: Renata Bokel
PLANNING: Leandro Peralta, Ana Miranda, César Villas Bôas, Isabela Dias, Paula Porto, Julia Lupinacci
ACCOUNT SERVICE: Danilo Ken, Marcelo Fonseca, Eduardo Pedreira, Gabriela Leão, Marcela Adas
MEDIA VP: André França
MEDIA: Vitor Miguel, Thiago Euclides
PRODUCTION VP: Tato Bono
INTEGRATED PRODUCTION: Ana Andrade and Renata Ruas
PRODUCTION COMPANY: Arizona
FILM DIRECTOR: Michel Tonieti
ILLUSTRATION: Luiza Tozzi
MOTION: Rafael Rangel
POST PRODUCTION COORDINATION: Daniel Barbosa
SERVICE COORDINATION: Paula Pereira
ACCOUNT SERVICE: Amanda Souza
SOUND PRODUCTION HOUSE / SOUND PRODUCTION: Comando S
MUSICAL PRODUCTOR: Comando S’s team
ACCOUNT SERVICE: Andrea Barreto and Elis Pedroso
ANNOUNCER: Edson Mazieiro
GRAPHIC PRODUCTION: Mauricio Martim, Claudio Costa and Renata Fontes
PROJECTS: Arthur Gonçalves
PUBLIC RELATIONS: Kerena Neves
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Immposible mascots
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IO Views
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Nuevos Caminos, Colombia
Regional Business Director: Samuel Estrada
Account Director: Gaëlle Bouletreau
Head of Art: Niccolo Alarcon
Copywriter : Nicolás Prieto
Global CCO : Matt Canzano
Global COO : Grant Theron
Global strategy director : Diana Ceausu
Content Director: Luis Cortes
SVP Director global creative operations : Samantha Ankemy
Regional Creative Director: Alejandro Bermudez
Film Director: María Victoria de Narvaez
Host/ Journalist: María Alejandra Cardona
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Campaña: “Cities”, México
Commonwealth // McCann Mexico
Global Creative Executive Creative director: John Mescall
Deputy Global Chief Creative Officer: Matt Canzano
VP Creative: Luis “Tim” González
Creative Director/Head of Art: Arturo Velazquez
Associate Creative Director: Evert Santiago.
Illustration: John Martin.
Head of Studio: Ellis Faint.
Studio Manager: Robbie Maynard.
Business Lead: Mariana de Pina.
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Ficha Técnica: DISAPPEARED ISLAND
Agency: McCann Health São Paulo
Advertiser: Prefeitura de Ilhabela
Client: Prefeitura de Ilhabela
Campaign: Ilha Desaparecida / Ceased Island
CCO: João Consorte
Creative Director: Alessandra Gomes
Art Director: Eduardo Basque
Copywriter: Fernando Franchim
Account: Carolina Gonçalves / Jaqueline Ramalho
Audiovisual Producer: Deep Films
Image Producer: Deep Films
Director: Ycaro Prata / Thiago Silva
Director of Photography: Ycaro Prata / Thiago Silva
Executive Producer: Themis Silva Neto
Producer Coordinator: Themis Silva Neto
Editor: Deep Filmes
Finisher: Deep Filmes
Post Production: Deep Filmes
Sound Producer: Deep Filmes
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Campaña: CANNABIS SCIENCE, EASE LABS
Creative Agency: McCann Health São Paulo
CEO: João Consorte
CSO: Fernanda Galvão
Creative Director: Alessandra Gomes
Art Director: Eduardo Basque
Copywriter: Fernando Franchim
Producer: Ycaro Prata, Karen Xavier
Regional and Global Account Leader: Ana Padinha
Audiovisual Producer: Deep Filmes
Image Producer: Deep Filmes
Director: Thiago Silva / Felipe Lion
Director of Photography: Felipe Lion
Executive Producer: Themistocles Silva / Jessica Brockestayer
Art Director: Thiago Silva
Producer Coordinator: Themistocles Silva
Editor: Lucas Mello
Finisher: Deep FIlmes
Post Production: Deep Filmes
Colorist – Ricardo Herling
Sound Producer: Studio Tesis
Music Producer: Studio Tesis
Mix: Studio Tesis
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Campaña: Monster Pain
Agencia: McCann México
Global Executive Creative Director: John Mescall
Global Health Executive Creative Director: Matt Eastwood
Regional Creative Director: Samuel Estrada
Executive Creative Director: Alfredo Alquicira
Creative Director: Hugo Castillo
Art Director: Edgar Rodríguez
Art Director: Moisés Lara
Sr Copywriter: Antonio González
Designer: Karina Gómez
Designer: Rogelio Barreiro
Designer: Alejandro Tovar
VP Digital Integration: Ana Marín
Illustrator: Francisco Beltrán
Copywriter: Juan Arvizu
Copywriter: Luis Felipe Entrambasaguas
Film Director: Pablo Guillen
Executive Producer: René Rocha
Client Services: Marta Rottgardt
Client Services: Erika Haller
Digital Project Management: Gabriela Rodarte
Producer: Sandra Angulo
Jr Producer: Emilio Cruz
Editing: Estefania Cervantes
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Campaña: The Electric Helper
Agencia:McCann México// Commonwealth
CCO: Alfredo Alquicira
Global Executive Creative Director: John Mescall
Executive Creative Director McCann Latin America: Chavo D’Emilio
Global CCOs: Todd Riddle
Global CCOs: Matt Canzano
Global CSO: Ash Farr
Global COO: Grant Theron
Creative direcor: (Pipe) Luis Felipe Entrambasaguas
Director Creativo: (Lumi) Luminitza López
Redactor: Piero Nacimento
Digital Integration Director:Ana Marín
Business Lead: Patricia Flores
Head of Operations: Mariana de Pina
Agency producter : Rafael López
Agency producer: Katya Jiménez
Executive producer: Arturo Romero
Executive producer: Julieta Napoli
Executive producer: Héctor River
Executive producer: Mariana Martínez
Director: Milovan Radovic
Animator: Eduardo Loaiza
Music: Dan Zlotnik
Graphic: Iván Poblano
Corporate communications: Johnny Méndez G. and Lourdes Alderete
Client approval: Adrian Enciso
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Campaña: STREETVERTISING
McCann San José
Client: Gollo
Product: Gollo Motors
Campaign name: Streetvertising
Chief creative officer: Huelander Escalante
Creative director: Kimbo Kevin Brenes
Copywriter: Kimbo Kevin Brenes
Production team: Craft
Production house: Craft
Director: Primo Murillo
Post-production: Primo Murillo
Sound production: Craft
Graphic production: Craft
Client approval: Eduardo Córdoba
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Campaña: ADoption
Agencia: McCann Santiago
CCO: José Ignacio Solari
Creative Director: Aldo Pennacchiotti
Copywriter: Daniela Cabezas
Art Director: Joel Pinda
Account Supervisor: Rosalín Torres
Production Company: Rexfilms
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Save Water From Water
Agencia: McCANN Santiago
CCO: Jose Ignacio Solari
Creative Directors: Nicolás Soto, Renzo Vacarisas
Art Director: Diego Maraboli, Ana Ruiz, Ignacia Iniéscar, Nicolás Mardones
Copywriter: Tomás Gutiérrez, Jorge Saint-Jean
Production Company: REVOLVER Santiago
Photography: Nicolás Aguayo
Digital Artist: Gonzalo Arévalo
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Campaña: WECOMMERCE
Agency: McCann Santiago
CCO: José Ignacio Solari
Creative Director: Aldo Pennacchiotti
Copywriter: Rodrigo Pérez
Art Director: Dante Bravo
Copywriter: Daniela Cabezas
Art Director: Joel Pinda
Account Supervisor: Rosalín Torres
Production Company: Cinemagica
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