Como parte del primer día de actividades en Festival Internacional de Cannes Lions 2017, se celebraron los Lions Health, que celebra lo mejor de la creatividad en las categorías de Pharma, Health & Wellness y, con ello, se dieron a conocer los primeros ganadores.
Conoce a lista completa:
| Nombre de la Campaña | Marca | Agencia | País | Premio |
|---|---|---|---|---|
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Grand Prix |
| BRIDEZILLA | UNILEVER (CLEAR) | MULLENLOWE SINGAPORE | SINGAPORE | Gold Lion Campaign |
| BULLISH BOSS | UNILEVER (CLEAR) | MULLENLOWE SINGAPORE | SINGAPORE | Gold Lion Campaign |
| MILK SLAMS | FONTERRA | COLENSO BBDO, Auckland | NEW ZEALAND | Gold Lion |
| BLOOD | SCA | AMVBBDO, London | UNITED KINGDOM | Gold Lion |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Gold Lion |
| CHASING THE DRAGON | SURFSHACK | Y&R SOUTH AFRICA, Cape Town | SOUTH AFRICA | Gold Lion |
| DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | FCB, Toronto | CANADA | Gold Lion |
| POTATOES ON MARS | CIP – THE INTERNATIONAL POTATO CENTER | MEMAC OGILVY & MATHER, Dubai | UNITED ARAB EMIRATES | Gold Lion |
| SICKKIDS VS – UNDENIABLE | SICKKIDS FOUNDATION | COSSETTE, Toronto / SICKKIDS FOUNDATION, Toronto | CANADA | Gold Lion |
| THE WORLD’S BIGGEST ASSHOLE | DONATE LIFE | THE MARTIN AGENCY, Richmond | USA | Gold Lion |
| OPEN YOUR EYES – MAI | TERRE DES FEMMES | GREY GERMANY, Düsseldorf | GERMANY | Gold Lion Campaign |
| OPEN YOUR EYES – ISATOU | TERRE DES FEMMES | GREY GERMANY, Düsseldorf | GERMANY | Gold Lion Campaign |
| OPEN YOUR EYES – BINTA | TERRE DES FEMMES | GREY GERMANY, Düsseldorf | GERMANY | Gold Lion Campaign |
| OPEN YOUR EYES – FATOU | TERRE DES FEMMES | GREY GERMANY, Düsseldorf | GERMANY | Gold Lion Campaign |
| OPEN YOUR EYES – FADHUMO | TERRE DES FEMMES | GREY GERMANY, Düsseldorf | GERMANY | Gold Lion Campaign |
| I’M MOVING TO CANADA | DOCTORS OF THE WORLD | PUBLICIS, New York | USA | Gold Lion |
| SICKKIDS VS | SICKKIDS FOUNDATION | COSSETTE, Toronto / SICKKIDS FOUNDATION, Toronto | CANADA | Gold Lion |
| HANDLE WITH CARE | PROCTER & GAMBLE | GREY NEW YORK / PROCTER & GAMBLE, Boston | USA | Gold Lion |
| TV DOCTORS OF AMERICA | CIGNA | McCANN NEW YORK | USA | Gold Lion |
| ONE BREATH | J & J | AMVBBDO, London | UNITED KINGDOM | Silver Lion |
| ASPIRIN “HEROSMITHS” | BAYER CONSUMER HEALTH | ENERGY BBDO, Chicago | USA | Silver Lion |
| ASPIRIN “HEROSMITHS” | BAYER CONSUMER HEALTH | ENERGY BBDO, Chicago | USA | Silver Lion |
| STOP THE PAIN – MASKED GOTHIC GIRLS | COLGATE-PALMOLIVE | RED FUSE COMMUNICATIONS, Hong Kong | HONG KONG | Silver Lion Campaign |
| STOP THE PAIN – EVIL MANGA GIRLS | COLGATE-PALMOLIVE | RED FUSE COMMUNICATIONS, Hong Kong | HONG KONG | Silver Lion Campaign |
| STOP THE PAIN – VOODOO GIRLS | COLGATE PALMOLIVE SENSITIVE | RED FUSE COMMUNICATIONS, Hong Kong | HONG KONG | Silver Lion Campaign |
| HANDLE WITH CARE | PROCTER & GAMBLE | GREY NEW YORK / PROCTER & GAMBLE, Boston | USA | Silver Lion |
| CAPTURE | VERENA INTERNATIONAL CO., LTD. | McCANN WORLDGROUP, Bangkok | THAILAND | Silver Lion |
| THE HEARING TEST IN DISGUISE | COCHLEAR | CHE PROXIMITY, Sydney | AUSTRALIA | Silver Lion |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Lion |
| EVAN | SANDY HOOK PROMISE | BBDO NEW YORK | USA | Silver Lion |
| DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | FCB, Toronto | CANADA | Silver Lion |
| DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | FCB, Toronto | CANADA | Silver Lion |
| THE TRAFFICKING EXAM | POLARIS | AREA 23, New York | USA | Silver Lion |
| SICKKIDS VS – MOMSTRONG | SICKKIDS FOUNDATION | COSSETTE, Toronto / SICKKIDS FOUNDATION, Toronto | CANADA | Silver Lion |
| HALLOWEEN | BURNS & SMILES | TBWA\PARIS, Paris | FRANCE | Silver Lion |
| SICKKIDS VS | SICKKIDS FOUNDATION | COSSETTE, Toronto / SICKKIDS FOUNDATION, Toronto | CANADA | Silver Lion |
| THE WORLD’S BIGGEST ASSHOLE | DONATE LIFE | THE MARTIN AGENCY, Richmond | USA | Silver Lion |
| HANDLE WITH CARE | PROCTER & GAMBLE | GREY NEW YORK / PROCTER & GAMBLE, Boston | USA | Silver Lion |
| SMART BELL | AXA INSURANCE | FCB WARSAW | POLAND | Silver Lion |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Lion |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Lion |
| IPAIN | LIOMONT | PUBLICIS MEXICO, Mexico City | MEXICO | Bronze Lion Campaign |
| HIGH SCHOOL | LIOMONT | PUBLICIS MEXICO, Mexico City | MEXICO | Bronze Lion Campaign |
| THE DEBATE HEADACHE | GSK CONSUMER HEALTHCARE, EXCEDRIN | WEBER SHANDWICK, New York | USA | Bronze Lion |
| DISCLAIMER | BEIERSDORF PORTUGAL | FCB, Lisbon | PORTUGAL | Bronze Lion |
| COLLECTION OF POOPHEMISIMS | GUI LING YUAN FANG | Y&R SOUTH AFRICA, Cape Town | SOUTH AFRICA | Bronze Lion |
| GRAVITY LIGHT | SHELL | J. WALTER THOMPSON, London | UNITED KINGDOM | Bronze Lion |
| POCKET PATROL | SAMSUNG AUSTRALIA | LEO BURNETT SYDNEY | AUSTRALIA | Bronze Lion |
| TALK TO ME | PANASONIC | MARURI GREY, Guayaquil | ECUADOR | Bronze Lion |
| EVERYBODY KNOWS | WESTERN CAPE GOVERNMENT | Y&R SOUTH AFRICA, Cape Town | SOUTH AFRICA | Bronze Lion |
| THE HEARING TEST IN DISGUISE | COCHLEAR | REVOLVER/WILL O’ROURKE, Sydney / CHE PROXIMITY, Sydney | AUSTRALIA | Bronze Lion |
| THE WORLD’S BIGGEST ASSHOLE | DONATE LIFE | FURLINED, Los Angeles / THE MARTIN AGENCY, Richmond | USA | Bronze Lion |
| ADIDAS ODDS | ADIDAS | TAPROOT DENTSU, Mumbai | INDIA | Bronze Lion |
| THIS GIRL CAN – PHENOMENAL WOMEN | SPORT ENGLAND | FCB INFERNO, London | UNITED KINGDOM | Bronze Lion |
| BLOOD | SCA | AMVBBDO, London | UNITED KINGDOM | Bronze Lion |
| DOG | SYDLEXIA | IMPACT BBDO, Dubai | UNITED ARAB EMIRATES | Bronze Lion Campaign |
| FOX | SYDLEXIA | IMPACT BBDO, Dubai | UNITED ARAB EMIRATES | Bronze Lion Campaign |
| DINOSAUR | SYDLEXIA | IMPACT BBDO, Dubai | UNITED ARAB EMIRATES | Bronze Lion Campaign |
| RABBIT | SYDLEXIA | IMPACT BBDO, Dubai | UNITED ARAB EMIRATES | Bronze Lion Campaign |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Bronze Lion |
| MISHEARD FONT | PANASONIC | HAKUHODO INC., Tokyo | JAPAN | Bronze Lion |
| IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Bronze Lion |
| YMCA PLAYNASIUM | YMCA | McCANN MELBOURNE | AUSTRALIA | Bronze Lion |
| FOOTNOTE FOR THE BREAST | MEDCARE WOMEN & CHILDREN HOSPITAL | THE CLASSIC PARTNERSHIP ADVERTISING, Dubai | UNITED ARAB EMIRATES | Bronze Lion |
| AMAZON WARRIORS SAFE COLLECTION | ANANSE | LITTLE GEORGE (KETCHUM), São Paulo | BRAZIL | Bronze Lion |
| WELCOME TO MY NEIGHBORHOOD | YOUTH AMBASSADORS | VML, Kansas City | USA | Bronze Lion |
| OPEN YOUR EYES – ISATOU | TERRE DES FEMMES | GREY GERMANY, Düsseldorf | GERMANY | Bronze Lion Campaign |
| OPEN YOUR EYES – BINTA | TERRE DES FEMMES | GREY GERMANY, Düsseldorf | GERMANY | Bronze Lion Campaign |
| OPEN YOUR EYES – MAI | TERRE DES FEMMES | GREY GERMANY, Düsseldorf | GERMANY | Bronze Lion Campaign |
| OPEN YOUR EYES – FATOU | TERRE DES FEMMES | GREY GERMANY, Düsseldorf | GERMANY | Bronze Lion Campaign |
| OPEN YOUR EYES – FADHUMO | TERRE DES FEMMES | GREY GERMANY, Düsseldorf | GERMANY | Bronze Lion Campaign |
| SECOND LIFE TOYS | GREEN RIBBON PROJECT COMMITTEE | DENTSU INC., Tokyo | JAPAN | Bronze Lion |
| LAST CALL | CORPORACIÓN DEL TRANSPLANTE | RAYA, Santiago | CHILE | Bronze Lion |
| STILL LIFE | THE END ALS ASSOCIATION | McCANN TOKYO | JAPAN | Bronze Lion |
| PORCELAIN BONES | AMGEN | LES GAULOIS, Paris | FRANCE | Bronze Lion |
| SAVLON HEALTHY HANDS CHALK STICKS | ITC SAVLON | OGILVY & MATHER MUMBAI | INDIA | Bronze Lion |
| GIVE-A-CARE | RETHINK BREAST CANCER | LG2 TORONTO | CANADA | Bronze Lion |
| IRIS & THULA | MARS PET | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion |
| MOST ELIGIBLE BACHELOR | OL PEJETA CONSERVANCY | OGILVY & MATHER AFRICA, Nairobi | KENYA | Bronze Lion |
| 65 |
