International Women’s Day is a time to celebrate the achievements of women across the globe. In addition, it’s a time to reflect on the progress that has been made and the work that still needs to be done to achieve gender equality.
This year’s International Women’s Day theme is #EmbraceEquity, and it’s a powerful call to action. We must work towards creating a world where everyone has an equal opportunity to succeed, regardless of gender.
According to research company IPSOS, most people believe that gender inequality exists, but there is still a tiny minority that thinks otherwise. This minority is more common among men, who are also more likely to question whether feminism does more harm than good. This is a reminder that we still have a long way to go regarding changing attitudes toward gender equality.
As we celebrate International Women’s Day, we must also remember the critical role that marketing, media, and advertising play in shaping our perceptions of gender. These industries have the power to influence how we see ourselves and others, and they must use this power responsibly.

4 leaders share their thoughts

Executives from companies like Datadobi, DH2i, and Imply recognize the importance of gender equality in the workplace. Erica Cronan, Global Marketing Manager at Datadobi, emphasizes eliminating biases and stereotypes about women in tech. She encourages women in the field to be open to mentoring new team members and to seek out strong female role models. “Although the message of International Women’s Day is not restricted to just one day of the year, the chosen subject for this year urges us to think explicitly about eliminating biases. The impression of what women can and cannot do is a major source of hardship for many.

We’ve come a long way in eradicating some of the stereotypes about women in technology, but we still have a ways to go. Encouraging women and allies of women worldwide to demonstrate their support in a variety of ways is crucial to breaking barriers. Look inside yourself to see what beliefs you might be holding that are still contributing to the issues that women encounter in the workplace.

In the same way, I urge women in tech to be open to mentoring new team members. We can achieve gender equity and a more balanced workplace by having strong female role models in the field. I am grateful to be a part of an organizational culture that supports diversity and encourages women to express their creativity and develop new skills. The leaders and organizations we as women must select must promote equality.”

Francesca Corsini, US Regional Sales Manager at Datadobi, highlights the importance of recognizing hard work and dedication, regardless of social, economic, racial, and religious differences. She believes unique ideas, differences, and perspectives drive innovation and technological breakthroughs.

“I am very fortunate to have strong female role models and to work for a company that values growth, support, and opportunity for everyone, equally. Their mentorship, guidance, and support helped me establish a career in tech. Hard work and dedication should not go unrecognized regardless of social, economic, racial, and religious differences and choices.

Innovation and technological breakthroughs are driven by our unique ideas, differences, and perspectives. It is our responsibility to continue building a world that fosters equal opportunity and brings a diverse set of minds to the table.”

Jamie Hawkins, Marketing Director at DH2i, points out the benefits of having a diverse and inclusive workplace. He cites research that shows that companies with significant female representation are more likely to outperform male-dominated competitors. He emphasizes creating an inclusive workplace that empowers individuals to reach their full potential. “I myself am fortunate to work for a company that fosters an inclusive workplace that empowers every individual to reach their full potential. Beyond ethical motivation, DH2i recognizes that an inclusive workplace is a powerful business strategy that brings a rich variety of backgrounds, experience and thought-processes to the table. In doing so, organizations can enjoy fresh approaches to problem solving, original thinking and innovation that result in significant competitive advantage, greater profits, increased shareholder value and long-term success.”

Juleen Konkel, General Counsel at Imply, stresses the importance of creating a diverse and inclusive workplace. She believes inviting women to a seat at the table and encouraging those voices not often heard will challenge teams to work harder and think critically and more broadly. This will ultimately result in new opportunities and more success.

“Although we only celebrate it one day out of the year, the spirit of International Women’s Day is something we should take with us and remember every single day. That spirit of creating a world where we see and recognize the contributions of women on this planet.

It’s especially important that the spirit of International Women’s Day carries over into the business world. Businesses thrive on innovation and creative ideas, and it’s proven that the best way to fuel innovation is to create a workplace that is diverse and inclusive. Inviting women to a seat at the table and to participate will challenge each other to work harder and think critically and more broadly — ultimately resulting in new opportunities and more success. Conversely, teams who are not mindful of this are more likely to become complacent and stagnant, unable to think outside an ever shrinking box. 

This year’s International Women’s Day theme of #EmbraceEquity is very fitting as it’s a time for businesses to look at the conversations they are having about the future and encourage those voices not often heard. Not only will it have positive effects on their bottom line, but it will also have positive impacts on their communities and the world for years to come.”

As we celebrate International Women’s Day, we must also recognize women’s online challenges. According to IPSOS, women are likelier to experience online abuse and see sexist content online. While the majority of people find online abuse and sexist behavior unacceptable, there is still a minority that believes it is acceptable.
It’s important to remember that the media and advertising industries are responsible for promoting positive representations of women online. They must work towards creating a safer online environment where everyone is treated with respect and dignity.

International Women’s Day is a time to celebrate women’s achievements and reflect on the work that still needs to be done to achieve gender equality. We must continue to challenge biases and stereotypes, create diverse and inclusive workplaces, and promote positive representations of women online. Together, we can create a world where everyone has an equal opportunity to succeed, regardless of gender.

¿What date is International Women’s Day?

International Women’s Day is celebrated globally on March 8th every year. It is a day dedicated to celebrating the social, economic, cultural, and political achievements of women, while also serving as a call to action for accelerating gender parity. This year’s theme is #EmbraceEquity, which urges individuals and organizations to eliminate biases and work towards creating a more balanced and equitable world for women.

¿What is the theme for 2023?

International Women’s Day 2023 is approaching with the campaign theme of #EmbraceEquity. This theme aims to drive worldwide understanding of the importance of equity and why equal opportunities are not enough. Equity means creating an inclusive world where diversity and inclusion are embraced to forge harmony, unity, and success for all. The campaign emphasizes the difference between equity and equality and encourages collective activism to challenge gender stereotypes, call out discrimination, and seek out inclusion. It’s not just women fighting the good fight, allies are incredibly important for the advancement of women in social, economic, cultural, and political realms. The IWD campaign is inclusive, encouraging everyone to participate and build on its century-plus history. Let’s all step forward and commit to #EmbraceEquity to create an equal world. Strike the #EmbraceEquity pose and share your images, videos, and resources across social media to encourage others to embrace equity.