Because discounts and offers are always appreciated, Dollar General launched a campaign for all its customers, where they can access beauty products at low prices. This is the 7 Days of Savings Beauty event, where there will also be new exclusive products. Here are all the details.
When is the 7 Days of Savings Beauty at Dollar General?
The 7 Days of Savings Beauty started on April 6 and will run until April 12, with great daily discounts on beauty and personal care products. The offers you can take advantage of during the remaining days are as follows:
- Tuesday, April 8 – Dial 32oz Bodywash – Save $3
- Wednesday, April 9 – Edgewell or Skintimate Shave Gel – Save $2.25
- Thursday, April 10 – Irish Spring or Softsoap 20oz – Save $5 when you buy 2
- Friday, April 11 – Old Spice or Secret Whole Body Deodorant – Buy One, Get One Free
- Saturday, April 12 – Dial Hand Soap (11 oz.) or Bar Soap (3 bar, 4 oz.) – Buy One, Get One Free
“At Dollar General, we believe everyone deserves to feel beautiful and confident, and financial constraints shouldn’t be a barrier,” said Jimmy Nguyen, vice president and division merchandise manager of health and beauty at Dollar General. “We are excited to offer our customers a carefully curated and accessible, on-trend assortment of products they need and want across beauty, self, and family care.”
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Dollar General Offers
In addition to the 7 Days of Savings Beauty, the retailer also offers discounts, promotions, and instant savings that customers can find on their website. They have recently introduced several beauty and personal care lines from national brands and expanded their partnerships with trusted brands, adding new exclusive products such as:
- e.l.f. Cosmetics debuted at Dollar General last fall, and its holy grail collection will be available this spring in more than 10,000 DG stores. With approximately 80% of DG stores located in communities of 20,000 or fewer people, Dollar General’s strategy to serve the underserved aligns with e.l.f.’s mission to make the best of beauty accessible to every eye, lip, and face.
- MONDAY is now available in approximately 17,000 stores, with more than 10 items priced $5 to $7, including collagen, hyaluronic acid, wheat protein, or keratin-infused haircare.
- Root to End, which debuted at DG in 2021, has added six new hair care products, including Volumizing Shampoo & Conditioner, Scalp Soothing Shampoo & Conditioner, Purifying Dry Shampoo, and Volumizing Dry Shampoo. The collection of 16 products contains a proprietary 11 Amino Acid Blend to help condition hair from root to end. They are cruelty-free, vegan, and free from SLS/SLES, parabens, phthalates, and mineral oil.
- Degree’s new body wash, developed exclusively for DG by Unilever, will be available this year in four scents and is accessibly priced at $5. The line joins Degree’s new whole-body deodorant, now available at DG.
- Yumzee, an affordable fruit-forward line of lip oils, is available chain-wide at DG.
History of Dollar General
James Luther (JL) Turner lost his father in an accident in 1902 when he was only 11 years old. In the wake of this tragedy, he left school to work on the family farm and help his mother and siblings, which prevented him from completing his education. Aware of his limited schooling, JL quickly dedicated himself to learning about the world around him. After two failed attempts in retail, he started working as a peddler of dry goods at a wholesale grocery store in Nashville. After ten years in this job, JL left sales and moved with his family to Scottsville, Kentucky.
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During the Great Depression, JL began acquiring and liquidating bankrupt grocery stores. His only son, Cal Turner Sr., accompanied him on these liquidations from a very young age, gaining valuable business knowledge. In October 1939, JL and Cal opened JL Turner and Son Wholesale with an initial investment of $5,000 each. The wholesale business quickly transitioned to retail, marking JL’s third and final attempt in the retail sector. This transition led the company to surpass $2 million in annual sales in the early 1950s, marking the start of a successful trajectory.
The first Dollar General store opened in Springfield, Kentucky, on June 1, 1955, with a simple concept: no item would cost more than one dollar. The idea was a resounding success, and other stores owned by J.L. Turner and his son, Cal Turner Sr., quickly followed. By 1957, the 29 Dollar General stores were generating annual sales of $5 million.
JL passed away in 1964. Four years later, the company he co-founded went public under the name Dollar General Corporation, reaching annual sales of over $40 million and net income of more than $1.5 million. In 1977, Cal Turner Jr., who joined the company in 1965 as part of the third generation of Turners, assumed the presidency of Dollar General, a position he held until his retirement in 2002. Under his leadership, the company grew significantly, surpassing 6,000 stores and reaching $6 billion in sales.
Today, Dollar General remains a reflection of the hard work ethic and customer-friendly service that characterized the founding family. The company’s iconic yellow sign is synonymous with value, and its low-price model and everyday products have endured. Approximately one-quarter of the merchandise in the stores still costs one dollar or less, maintaining the simplicity that defined its early days and continues to drive its current success.
