The service offerings of brands have evolved to become a key factor in consumer loyalty and satisfaction. It is no longer enough to offer a quality product; complementary and personalized services have become the differentiator that determines the success or failure of business strategies. For instance, a woman shared on TikTok that Walmart offers a service exclusively for “girls,” which surprised everyone.
According to a recent study by consulting firm McKinsey & Company, 70 percent of consumers consider additional services a decisive factor when choosing a brand. These services range from personalized experiences to post-sale customer support. In an environment where expectations are increasingly high, companies must understand that offering services is not a luxury but a necessity to remain relevant.
Manicure Service at Walmart?
In a viral TikTok video, a customer documented how she went to Walmart and got her nails done, as some of these stores in the United States offer this service.
In the video posted by @karlajaquelinavendano, she explained that she got her nails done at a Walmart in San Diego, California, and rated the service a 10 out of 10.
“I changed my gel polish at Walmart, and honestly, it’s a 10/10. They have so many nail options, and they leave them looking super pretty,” she said.
She also added that the price for this service was $27, equivalent to 540 Mexican pesos, which surprised many users, as such services in the United States are usually expensive.
@karlajaquelinavendano Cambio de Gelish en Walmart🫵🏼😗💅🧸🪄 amamos? Yo AME el color🍧nos vemos por insta: Karla.Avendano🧚♀️🧚♀️ #nails #nailsalon #nailsoftiktok #gelish #gelishcolor #nailsgel #fyp #paratii @Walmart ♬ sonido original – Karla Avendaño☁️🧚🏽♀️
Comments from users included: “They do that at Walmart? I had no idea,” “I always go to that Walmart but never had the courage to try it. You’re my sign,” “So cheap,” “That’s awesome and affordable. In Denver, where I live, something like this costs at least $45,” and “Too bad they don’t offer this service where I live.”
Many brands have diversified their services, such as Oxxo, which not only stands out for its convenience stores but also its gas stations at many locations across Mexico.
This illustrates how service offerings act as a bridge connecting brands with their consumers on a deeper level.
It’s not just about selling but about building trust, solving problems, and, above all, creating an unforgettable experience. For companies, understanding this is not just important; it is essential for their survival and growth in today’s market.
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