Sanrio, the iconic Japanese brand leading the kawaii aesthetic, has launched its Valentine’s Day 2025 collection, delighting fans of Hello Kitty, Kuromi, and Cinnamoroll.
The new line of plush toys and accessories brings back the brand’s signature adorable designs and high-quality materials.
What are the highlight products of Sanrio’s Valentine’s Day 2025 collection?
Sanrio has released a wide range of products inspired by love and friendship. Among the most anticipated items are limited edition plush toys and themed accessories celebrating its most popular characters.
READ ALSO. Hello Kitty or Kuromi? Which Sanrio character matches your zodiac sign?
Ultra-Premier Valentine’s Plush (Limited Edition)
- Hello Kitty 8″ Ultra-Premier Valentine’s Plush ($19.99 USD): Dressed in a heart-patterned outfit, lace, and a heart-shaped bow.
- Hello Kitty 12″ Ultra-Premier Monochrome Plush ($29.99 USD): A monochrome pink plush toy with heart prints and shiny details.
- Hello Kitty and Friends 14″ Ultra-Premier Plush Bouquet ($59.99 USD): A bouquet featuring mini plush toys of Hello Kitty, My Melody, Kuromi, and Cinnamoroll, wrapped in holographic fabric.
Lotta Love Cupid Series
- Hello Kitty 10″ Plush ($38.00)
- Chococat 10″ Plush ($34.00)
- Cinnamoroll 10″ Plush ($38.00)
- Chococat Bean Doll Plush ($24.00)
- Hello Kitty Bean Doll Plush ($24.00)
All these plush toys feature red hearts with the word “Love,” Cupid-inspired designs, and an adorable kawaii style.
Valentine’s Day at Sanrio
Besides plush toys, the collection includes a line of exclusive accessories perfect for complementing any kawaii outfit:
Kuromi Strawberry Treat Series
- Kuromi 7″ Plush ($26.00)
- Kuromi Face Plush ($48.00)
- Kuromi Drawstring Backpack ($24.00)
- Kuromi Ceramic Mug ($26.00)
- Kuromi Travel Case ($29.99)
- Kuromi Convertible Eyewear Case ($24.00)
Hello Kitty x Sassy Woof (Pet Accessories)
- Hello Kitty x Sassy Woof Dog Leash ($20.99)
- Hello Kitty x Sassy Woof Dog Harness ($32.99)
These items stand out for their vibrant red design with heart patterns and Sanrio characters, perfect for kawaii fashion lovers and their pets.
Where to buy Sanrio’s Valentine’s Day 2025 collection?
The entire collection is available on Sanrio’s official website. Since many products are limited edition, fans are encouraged to place their orders in advance to secure their favorite items before they sell out.
What kind of company is Sanrio?
Sanrio is a Japanese company that designs, produces, and sells products and licenses with a focus on the “kawaii” aesthetic. This includes a wide range of items such as stationery, toys, clothing, accessories, and more, all featuring its beloved characters.
In addition to producing consumer goods, Sanrio also operates theme parks like Sanrio Puroland in Japan, produces movies and animated series, and licenses its characters for various products and media.
Who owns Sanrio, the creator of Hello Kitty?
Sanrio was founded by Shintaro Tsuji in 1960. Originally named Yamanashi Silk, the company started by selling silk products. Over time, Tsuji transformed the business into what we now know as Sanrio.
The company remains family-owned, and in 2020, Shintaro’s grandson, Tomokuni Tsuji, took over as CEO.
READ ALSO. Who owns Sanrio, the empire behind Hello Kitty and Kuromi?
What does Sanrio mean in Japanese?
The name “Sanrio” is a combination of two Japanese words:
- “San” (山): meaning “mountain.”
- “Rio” (リオ): an adaptation of the Spanish word “river.”
Why is Sanrio, the Hello Kitty brand, called that?
The choice of the name “Sanrio” reflects the company’s philosophy of connecting people like a river flowing from the mountains to the sea. Shintaro Tsuji, Sanrio’s founder, believed in the power of communication and friendship, wanting his company to be a bridge uniting people through products that convey positive emotions.
“Sanrio was established with the desire to build a peaceful culture along riverbanks, where humans are said to have first built their homes. The hope was to create a community of people who could live in harmony and with consideration for one another.”
