Many consumers remain loyal to a brand or store, especially for certain products that stand out amidst the sea of competition in the market. One example is several products from Costco, which has maintained its position in the market. For instance, it has recently been revealed that one of the bakery items is changing, and customers are upset.
The wholesale store has stood out in many parts of the world, where according to its report, in 2023, it generated $176.6 billion in revenue from its operations in the United States. In Canada and through its international companies, the company generated $33 billion and $32.6 billion, respectively.
Costco changes this bakery product
In a new move, Costco is making a big change to one of its favorite bakery products, and customers are not happy.
Earlier this week, a shopper spotted a sign in their local store showing the changes being made to Costco’s muffins.
The bakery is switching to smaller muffins and will no longer offer mixed packs. Instead of mixing and matching two packs of six 35-ounce muffins for $9.99, the stores are now selling an eight-pack of 31-ounce muffins of a single flavor for $6.99.
After the shopper posted a photo of the notice on Reddit, fans started complaining about the changes, especially the price.
One customer calculated the price per ounce of each package and concluded that the “new ones are 58 percent more expensive.”
“So, smaller and more expensive muffins…” wrote another. “At that price, I’ll make them myself,” commented someone sarcastically.
“The new ones are smaller. Probably about 70 percent of the size of the old ones,” pointed out another.
Aside from the price, people complained that the new muffins weren’t as tasty as the old, larger ones.
“They are so dry! The old ones were moist and delicious. The new ones are like they’ve been left out and have a weird aftertaste,” complained one person.
“I was excited about the 8-pack because we can’t eat 12 before they spoil, but objectively, they are worse muffins,” noted another.
“The new muffins are great if you like a dry, crumbly mess,” said someone. “Our family [has] bought the old muffins a few times a year for probably 25 years. We’ll never buy these new ones again, they were horrible.”
People were also devastated to learn that they could no longer mix and match their muffin flavors.
“I really wish they had a variety pack. I don’t want to buy 8 of the same muffin flavor. 4 + 4 would’ve been ideal,” wrote one.
“My grandmother and I used to share them before she passed away, so this is really depressing me,” shared another user.
“My family can’t agree on which flavor to choose. We used to mix them and freeze them. We’ll probably leave them now,” commented another user.
This is not the first time that a brand’s product has changed its ingredients or characteristics, leading to consumer complaints.
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