Undoubtedly, advertising and commercials are an immediate way to create communication and impact consumers. Recently, it was revealed that the beer brand Coors Light will change its “name” following an ad with spelling errors.
We must emphasize that global advertising spending by brands continues to grow year after year, marking an upward trend worldwide. It has established itself as one of the most important economic drivers for both brands and national economies.
In 2024, global advertising investment reached an estimated $879 billion, according to data from MAGNA Global, the market intelligence unit of IPG Mediabrands, surpassing growth expectations for the sector despite international economic challenges.
Coors Light Responds to Its Mistake
Molson Coors Beverage Co. announced this week that Coors Light will be rebranded as “Mondays Light” for a limited time.
It seems that Coors Light is making the most out of a spelling mistake that appeared in a national advertising campaign that debuted last Monday.
The ad was supposed to say “Mountain Cold Refreshment.” Instead, it read “Mountan Cold Refreshment.”
Coors Light acknowledged the error in a statement that began with the phrase: “We had a case of the Mondays.” “Coors Light wants to thank everyone for pointing out the errors,” the statement continued.
“Mondays, right?” the statement explained. Apparently, Coors Light embraced the criticism and humorous comments it received on social media, turning the mistake into an entirely new campaign tied to its upcoming Super Bowl ad.
“What’s a refreshment?” one person commented on Coors Light’s Instagram post featuring the typo.
“No matter how you spell it, it’s still very good… and refreshing,” another person added.
The new 12-pack “Mondays Light” packages will soon be available for purchase at retailers nationwide, the company announced.
Coors Light is also offering consumers the chance to win a case of the newly branded “Mondays Light” after its Super Bowl ad airs.
The Power of Advertising to Engage Consumers
This demonstrates the impact of advertising and commercials on consumers worldwide, especially when brands effectively respond to conversations generated by their campaigns.
A similar example was seen in 2024 when Estrella Galicia launched a campaign to remind its audience of its commitment to positive impact. As part of its strategy, the brand deliberately broke spelling rules with a campaign introducing itself as “cerbeza” instead of “cerveza” (beer), aiming to highlight its adherence to the B Corp movement.
The global landscape for the coming years promises greater diversification in the use of media and strategies, with a focus on artificial intelligence, data, and sustainability. Brands will seek to adapt to increasingly conscious, hyperconnected, and demanding consumers, posing new challenges and opportunities for the advertising industry.
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