Cannes, Francia.- La categoría de Media, fue creada en 1999 con el objetivo de reconocer los trabajos más creativos en cuanto al uso de los medios se refiere. La calificación para cada pieza se obtiene a través de cuatro criterios: estrategias e ideas (35%), ejecución en medios (30%) y resultados y efectividad (30%). Este año dicho rubro obtuvo 3 mil 179 registros porcedentes de 73 países, en donde América Latina se logró colocar con 39 piezas dentro del shortlist, siendo Brasil el país que recibió el mayor numero de nominaciones con 18 piezas.
A continuación te presentamos el shortlist de Media para América Latina
| Campaña | Anunciante | Producto | Agencia | País |
|---|---|---|---|---|
| SAFETY TRUCK | SAMSUNG | CORPORATE | LEO BURNETT ARGENTINA Buenos Aires | ARGENTINA |
| SUN LIFEGUARDS | LALCEC | LALCEC | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
| MESSAGE IN A BOTTLE | AB-INBEV | ANDES | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA |
| THE SALT YOU CAN SEE | FUNDACIÓN FAVALORO | FUNDACIÓN FAVALORO | GREY ARGENTINA Buenos Aires | ARGENTINA |
| HELLO PIZZA | CNA | ENGLISH SCHOOL | FCB BRASIL São Paulo | BRAZIL |
| MORTEIN HIDDEN AD | RECKITT BENCKISER | MORTEIN PRO | HAVAS WORLDWIDE São Paulo | BRAZIL |
| EYE MAKEUP REMOVER | CASA SOFIA – NÚCLEO DE DEFESA E CONVIVÊNCIA DA MULHER | INSTITUTIONAL | LEW’LARA\TBWA São Paulo | BRAZIL |
| ACC BUS BACK | VOLKSWAGEN DO BRASIL | ACC SYSTEMS | ALMAPBBDO São Paulo | BRAZIL |
| TICKET BOOKS | L&PM | POCKET BOOKS | AFRICA São Paulo | BRAZIL |
| UNFORGETTABLE SHOTS | SHOPPING SP MARKET/CAMINHO DE VOLTA PROJECT | INSTITUTIONAL | AFRICA São Paulo | BRAZIL |
| DONATION BADGES | ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| SECURITY MOMS | SPORT CLUBE DO RECIFE | SOCCER TEAM | OGILVY BRASIL São Paulo | BRAZIL |
| TRIP BOOK SMILES | SMILES | MILEAGE PROGRAM | FCB BRASIL São Paulo | BRAZIL |
| SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | THE VOICE TV SHOW | PUBLICIS BRASIL São Paulo | BRAZIL |
| SKY TIP | SKY | PAY TV | ISOBAR BRAZIL Sao Paulo | BRAZIL |
| TOGETHER AGAINST LEAKS | PROCTER & GAMBLE | ALWAYS | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| TRIP BOOK SMILES | SMILES | MILEAGE PROGRAM | FCB BRASIL São Paulo | BRAZIL |
| HOUSES IN EXHIBITION | ZAP | ONLINE REAL STATE | FCB BRASIL São Paulo | BRAZIL |
| THE LULLABY MATCH | FOX SPORTS | FOX SPORTS | FOX INTERNATIONAL CHANNELS LATAM Rio De Janeiro | BRAZIL |
| SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | THE VOICE TV SHOW | PUBLICIS BRASIL São Paulo | BRAZIL |
| PRICELESS PETS | PURINA / QUATRO PATINHAS NGO | ANIMAL ADOPTION | NBS Rio de Janeiro | BRAZIL |
| FIRST STEP PROJECT | KANUI | SPORTING GOODS E-COMMERCE | AFRICA São Paulo | BRAZIL |
| AID TO CART | EXITO GROUP / FOOD BANK | EXITO FOUNDATION | SANCHO BBDO Bogotá | COLOMBIA |
| UNDER CONSTRUCTION SITES | MATRACAT | CONSTRUCTION MACHINERY AND EQUIPMENT COMPANY | OMD San Jose | COSTA RICA |
| TTYL (TALK TO YOU LATER) | CHEVROLET | CHEVROLET | MARURI GREY Guayaquil | ECUADOR |
| SOCIAL BLOOD APP | RED CROSS | BANK OF BLOOD | PUBLICITAS/SAATCHI & SAATCHI Guayaquil | ECUADOR |
| TTYL (TALK TO YOU LATER) | CHEVROLET | CHEVROLET | MARURI GREY Guayaquil | ECUADOR |
| SENSUS COMIC | NACIONAL MONTE DE PIEDAD | PAWNSHOP | HAVAS SPORTS AND ENTERTAINMENT Mexico City | MEXICO |
| THE RAMP LESSON | DRIVER’S SCHOOL | DRIVER’S SCHOOL | VML México | MEXICO |
| SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | GREY MÈXICO Mexico City | MEXICO |
| DRIVE TO THE UNEXPECTED | GENERAL MOTORS | CADILLAC; AUTOMOTIVE | OLABUENAGA CHEMISTRI Mexico City | MEXICO |
| DRIVE TO THE UNEXPECTED | GENERAL MOTORS | CADILLAC; AUTOMOTIVE | OLABUENAGA CHEMISTRI Mexico City | MEXICO |
| THE LETTER | HEINEKEN | TECATE | NOMADES Mexico City | MEXICO |
| SENSUS COMIC | NACIONAL MONTE DE PIEDAD | PAWNSHOP | HAVAS SPORTS AND ENTERTAINMENT Mexico City | MEXICO |
| TOYS IN MOURNING | UNICEF | INSTITUTIONAL | ONIRIA/TBWA Asuncion | PARAGUAY |
| TOYS IN MOURNING | UNICEF | INSTITUTIONAL | ONIRIA/TBWA Asuncion | PARAGUAY |
| CLASICLAXONS | RADIO FILARMONÍA | RADIO FILARMONÍA | FCB MAYO Lima | PERU |
| #SPEAKFORTHEM | SAVE THE CHILDREN | CAMPAIGN AGAINST CHILD ABUSE | McCANN LIMA | PERU |
| CLASICLAXONS | RADIO FILARMONÍA | RADIO FILARMONÍA | FCB MAYO Lima | PERU |
| #BOSTONBLIZZARDCHALLENGE WARMS UP | COMMONWEALTH OF PR | PRTC | J. WALTER THOMPSON PUERTO RICO San Juan | PUERTO RICO |
