Latinoamérica pisa fuerte en la categoría Direct en Cannes Lions. La región suma un total de 42 nominaciones.
Costa Rica, Argentina, Perú, Honduras, Brasil y Colombia son los países que podrían subir al podium en esta categoría gracias al trabajo de agencias como Publicis Buenos Aires, Betch/Havas, Grey Brasil, Fahrenheit DDB, AlmapBBDO, Proximity Colombia y Tech And Soul.
Entre las marcas mencionadas figuran Ford, Uber, Mars, Burger King, Universal Music y Volvo, sólo por mencionar algunas.
Los ganadores de esta categoría se darán a conocer durante la ceremonia de premiación del próximo miércoles 19 de junio.
A continuación te presentamos la lista completa de las piezas que compiten por Latinoamérica en Direct:
| Campaña | Anunciante | Producto | Agencia | País |
|---|---|---|---|---|
| THE DRESS FOR RESPECT | COCA-COLA BRASIL | SCHWEPPES | OGILVY São Paulo | BRAZIL |
| COMPETITORS’ SALE | VOLVO | VOLVO | GREY BRAZIL São Paulo | BRAZIL |
| FLY WITH US | FLYBONDI | FLYBONDI | GREY ARGENTINA Buenos Aires | ARGENTINA |
| A WORLD WITHOUT BORDERS | AEROMEXICO | AEROMEXICO | OGILVY COLOMBIA Bogotá | COLOMBIA |
| THE FOOLITZER PRIZES | E-FARSAS | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| WE SPEAK | METRO | METRO | MARURI GREY Guayaquil | ECUADOR |
| I DON’T WANT THIS ON MY CEVICHE / NO QUIERO ESTO EN MI CEVICHE | OCEANA | INSTITUTIONAL | McCANN LIMA | PERU |
| THE LIFE SAVING SOAP OPERAS | PERUVIAN MINISTRY OF HEALTH | PERUVIAN MINISTRY OF HEALTH | CIRCUS GREY PERU Lima | PERU |
| #BRAILLEBRICKSFORALL | DORINA NOWILL FOUNDATION FOR THE BLIND | #BRAILLEBRICKSFORALL | LEW’LARA\TBWA São Paulo | BRAZIL |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL São Paulo | BRAZIL |
| MILES FOR THE PEOPLE | RECLAME AQUI | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL |
| THE REAL MACHADO | UNIVERSITY ZUMBI DOS PALMARES | CORPORATE | GREY BRAZIL São Paulo | BRAZIL |
| THE GRAND FINALE | HEINEKEN | HEINEKEN | PUBLICIS BRASIL São Paulo | BRAZIL |
| BLACK SALARY FRIDAY | INSTITUTO IDENTIDADES DO BRASIL ( ID_BR ) – BRAZIL’S IDENTITIES INSTITUTE | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL São Paulo | BRAZIL |
| I LOVE MY BALLS | LIGA CONTRA EL CANCER | CLINICAL CHECK-UP | WUNDERMAN THOMPSON Lima | PERU |
| REBUILDING HISTORY | NATIONAL MUSEUM | INSTITUTIONAL | AFRICA São Paulo | BRAZIL |
| 88 YEAR OLD NEWS ANCHOR | FUNDACIÓN LAS ROSAS | FUNDACIÓN LAS ROSAS | McCANN SANTIAGO Santiago | CHILE |
| I DON’T WANT THIS ON MY CEVICHE / NO QUIERO ESTO EN MI CEVICHE | OCEANA | INSTITUTIONAL | McCANN LIMA | PERU |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL São Paulo | BRAZIL |
| SONRIE VENEZUELA | VENMUNDO | SONRIE VENEZUELA | MARURI GREY Guayaquil | ECUADOR |
| LIFESTREAMS | FUNDACIÓN PERUANA DE CÁNCER | FUNDACIÓN PERUANA DE CÁNCER | WUNDERMAN THOMPSON Lima | PERU |
| THE GRAND FINALE | HEINEKEN | HEINEKEN | PUBLICIS BRASIL São Paulo | BRAZIL |
| A WORLD WITHOUT BORDERS | AEROMEXICO | AEROMEXICO | OGILVY COLOMBIA Bogotá | COLOMBIA |
| CORAL PIPES | ECOPETROL | ECOPETROL | ECOPETROL Bogotá | COLOMBIA |
| MILES FOR THE PEOPLE | RECLAME AQUI | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL |
| YOUR LOGO HERE | AMBEV | GUARANÁ ANTARCTICA | ALMAPBBDO São Paulo | BRAZIL |
| BLANK WHOPPER | BURGER KING | BURGER KING | DAVID SÃO PAULO São Paulo | BRAZIL |
| PERUSSIAN PRICES | PLAZA VEA | RUSIA | FAHRENHEIT DDB Lima | PERU |
| THE LIFE SAVING SOAP OPERAS | PERUVIAN MINISTRY OF HEALTH | PERUVIAN MINISTRY OF HEALTH | CIRCUS GREY PERU Lima | PERU |
| FACING A HATER CASE | COCA COLA | SPRITE | SANTO Buenos Aires | ARGENTINA |
| THE DRESS FOR RESPECT | COCA-COLA BRASIL | SCHWEPPES | OGILVY São Paulo | BRAZIL |
| WITHOUT A RAMP, A SIDEWALK IS A WALL | MOVIMENTO SUPERAÇÃO | ACESSIBILITY | Z+HAVAS São Paulo | BRAZIL |
| SUBSTITUTE WORKERS | LAIVE | LAIVE | SIN ANESTESIA Lima | PERU |
| FLOWER OF LIFE | HERMES PARDINI | DIAGNOSIS LAB | OGILVY São Paulo | BRAZIL |
