Coca-Cola Launches Simply Pop, a New Prebiotic Soda Brand. This Tuesday, Coca-Cola announced the launch of its new prebiotic soda brand, Simply Pop, a gut-friendly beverage and a strategic move aimed at competing with emerging brands like Olipop and Poppi.

This move demonstrates how, in recent years, brands have undergone a significant transformation in response to the growing consumer demand for healthier options. This trend has led brands to reformulate their products and launch new lines that promote well-being and sustainability.

According to data from Statista, a considerable proportion of consumers are willing to invest more in products that contribute to their health. For example, 62% of Latin American consumers are willing to pay a higher price for products that support their health goals.

Additionally, 66% of global consumers are paying more attention to what they consume in terms of food and beverages.

Coca-Cola Launches Simply Pop

Coca-Cola has introduced a new “gut-friendly” prebiotic soda, available in five fruity flavors: strawberry, pineapple, mango, fruit punch, lime, and citrus punch.

The brand presents these prebiotic beverages as beneficial for digestive health. They will be available later this month at select regional retailers and through Amazon Fresh.

“We discovered that consumers, especially Gen Z and wellness-focused Millennials, were really interested in juices and prebiotic sodas,” said Becca Kerr, Senior Vice President of Nutrition at Coca-Cola, in a press release.

“And since many brands in this category are new, they were looking to align with names they know and trust for both quality and taste,” she added.

In that regard, Coca-Cola’s new beverages will contain vitamin C and zinc to boost the immune system, along with six grams of prebiotic fiber to support gut health. These new drinks are made from real fruit juices and contain no added sugars.

The fruity flavors pay homage to the origins of the Simply brand, which started as an orange juice company in 2001—another attempt to connect with Gen Z consumers.

“Gen Z grew up with this brand,” said Terika Fasakin, Senior Director for Simply and Kids in North America, in a statement. “They don’t remember a world where Simply didn’t exist, and it’s the juice they’ve seen in the fridge throughout their lives, so it has a special place in their hearts.”

This new launch comes as health and wellness trends have gained popularity among young consumers. Soda consumption has declined, benefiting new prebiotic soda startups like Olipop and Poppi.

In response, data from Euromonitor International indicates that the “healthy” soda market in the United States has surged from a $197 million category in 2020 to a $440 million industry in 2024.

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