The Mexican Coca-Cola Industry (IMCC) announced its adherence to the “Made in Mexico” campaign, a Mexican government initiative aimed at strengthening the consumption of national products.
Through a statement, IMCC reported that starting this year, the company will include the “Made in Mexico” seal on the caps of its most iconic products, beginning with Coca-Cola and Coca-Cola Zero Sugar. This label will be visible on products manufactured in its 73 production plants distributed throughout the country.
IMCC generates more than 100,000 direct jobs and over 1.6 million indirect jobs in its value chain in Mexico. Additionally, according to a study by Steward Redqueen, the company contributes 2% of Mexico’s Gross Domestic Product (GDP).
“This seal is a recognition of the effort and dedication of every member of our value chain in Mexico,” said Patricio Caso Prado, Senior Director of Public Affairs, Communication, and Sustainability at Coca-Cola Mexico.
What other brands have joined the Made in Mexico campaign?
Coca-Cola is not the only global brand that has decided to support the Made in Mexico initiative. Other major companies, such as Grupo Modelo and Walmart, have also incorporated the seal into their products and advertising campaigns.
The movement aims to encourage local consumption and increase consumer confidence in domestically made products, thereby boosting national economic growth and job creation.
What is this campaign?
The Government of Mexico launched the “Made in Mexico” initiative as part of the Mexico Plan, serving as the spearhead of its strategy to strengthen the consumption and recognition of national products and services.
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Why did some consumers call for a boycott of Coca-Cola?
Since Donald Trump took office as President of the United States, Coca-Cola has been the subject of criticism on social media. During the first days of February, the phrase “Why are Mexicans angry with Coca-Cola?” became one of the most popular searches on Google in both Mexico and the United States.
The controversy began with a viral AI-edited video claiming that Coca-Cola had fired several Latino workers at its Texas plant, who were subsequently deported. This content sparked outrage and calls for a boycott against the brand.
Fake news: Coca-Cola denies the rumor of Latino layoffs
Amid the growing wave of misinformation, Coca-Cola issued a statement denying the accusations. “The claim that The Coca-Cola Company called immigration authorities to support the deportation of undocumented workers is completely false,” the company stated.
On social media, the company also reaffirmed its commitment to the Latino and Mexican community:
- “Since our first bottling plant in Mexico was established in 1926, we have been and continue to be part of all Mexican families.”
- “Our products are locally produced by local hands and hearts. Buying a Coca-Cola product in Mexico directly supports local economies and jobs.”
- “We are proud to support hundreds of thousands of Mexicans, shopkeepers, farmers, and retailers.”
Another reason why Coca-Cola has been boycotted by some Mexican consumers is its apparent connection to former U.S. President Donald Trump. It is well known that Diet Coke is the former president’s favorite drink, with reports stating he drank up to 12 cans daily. Additionally, he had an exclusive button in the Oval Office to request a cold Coca-Cola at any time.
