In a delightful surprise, Coca Cola and OREO have announced their partnership, branding themselves as “Besties” in a campaign that introduces two exclusive, limited edition products: OREO Coca Cola Sandwich Cookie and Coca Cola OREO Zero Sugar Limited Edition. This collaboration is set to bring unique treats and experiences to fans worldwide, emphasizing the joy of friendship and collaboration.
Introducing the Ultimate Treats for Besties
The launch of these products is inspired by the concept of besties around the globe. By combining their distinctive qualities, Coca Cola and OREO have crafted offerings that exemplify their iconic status while infusing fun and innovation into the snack and beverage industries. These limited-time products are not just snacks; they represent a fusion of flavors that symbolizes and celebrates the merging of friendships.
Oana Vlad, Global Vice President – Brand Strategy at The Coca-Cola Company, expressed her excitement about the collaboration, noting, “Bringing together the playfulness of OREO and the Real Magic of Coca-Cola is unexpected, yet it feels right because our brands align so well. We are eager for fans to join in celebrating this fresh partnership through new products and great experiences.”
A Closer Look at the New Offerings
The OREO Coca Cola Sandwich Cookie features two chocolate basecakes with a unique Coca-Cola inspired creme, embossed with classic Coca-Cola designs and speckled with red edible glitter. Meanwhile, the Coca-Cola OREO Zero Sugar Limited Edition offers a refreshing Coke taste with hints of OREO flavor, making each sip a novel experience.
These products not only boast innovative flavors but also come in sleek, visually appealing packaging that reflects the partnership’s creative spirit. These limited edition treats are set to create buzz among consumers looking for the next exciting taste adventure.
Merging Music with Bestie Mode
In addition to the treats, Coca Cola and OREO are enhancing the ‘Besties’ experience through a digital collaboration with Spotify. The ‘Bestie Mode Digital Experience’ invites fans to merge their musical tastes in a unique, interactive platform. By scanning a QR code found on product packaging, fans can access the platform, sync up with their friends’ music preferences, and enjoy a custom playlist that blends their tastes.
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Expanding the Bestie Experience
The collaboration extends beyond digital platforms, with a “Bestie Mode” merchandise line available in the United States through fashion retailer, Forever21. The collection includes apparel, drinkware, and more, making it easy for fans to showcase their bestie pride.
Global Availability and New Ventures
The limited edition products will be available in various markets, including the US, Canada, China, Mexico, Brazil, and others starting this September. Additionally, a frozen version of the Coca-Cola OREO Zero Sugar will be available at select McDonald’s and 7-Eleven locations, offering even more ways for fans to enjoy this unique collaboration.
A Continued Legacy of Innovation
These new offerings are part of a broader trend of innovative collaborations that both brands are known for. Coca-Cola Creations continues to push the envelope by merging digital and physical experiences, while the OREO brand consistently captivates consumers’ imaginations with its inventive flavors and partnerships.
The campaign, developed by WPP Open X and various OREO brand agency partners, is poised to make a significant impact, combining creativity, culture, and connectivity in a multi-sensory experience that celebrates the magic of being “Besties.”
