Cinco de Mayo, commemorating the Mexican army’s unlikely victory over French forces at the Battle of Puebla in 1862, has evolved far beyond its historical roots to become a widely celebrated event across the United States.
For American businesses and brands, this holiday has grown into a significant marketing opportunity to engage with a diverse demographic and enhance brand visibility.
Cultural Integration and Market Growth
In the U.S., Cinco de Mayo is celebrated with parades, music, folkloric dancing, and, notably, vibrant displays of Mexican cuisine and beverages.
This cultural embracement has allowed brands not only to participate in the festivities but also to forge a connection with the Hispanic community, which is among the fastest-growing demographic segments in the country.
Recognizing the commercial potential of the holiday, numerous companies launch targeted marketing campaigns around Cinco de Mayo. These range from limited-time product releases and themed merchandise to large-scale promotional events and special pricing on goods, particularly food and beverages that resonate with the day’s festive spirit.
ALSO READ. Airbnb. Where exactly is Up’s house in New Mexico?
The best Cinco de Mayo deals
Heading into Cinco de Mayo weekend, many national restaurant chains are offering special deals and promotions to help you celebrate. Here’s a roundup of some of the best offers available.
Taco Bell
Taco Bell Rewards members can purchase five crunchy or soft tacos for just $5. Order online or through Taco Bell’s mobile app (one-time use per customer).
Chipotle
No rewards membership is required to enjoy Chipotle’s Cinco de Mayo special— free delivery! Place your order online or via the Chipotle app and use the code CINCO24 at checkout. Offer ends May 5th.
El Pollo Loco
LOCO Rewards members can enjoy multiple deals starting May 3rd, including BOGO Carnitas Stuffed Quesadillas and Carnitas Taco Combos. On May 5th, orders over $10 get free delivery and two free Shredded Chicken Crunchy Tacos. Additional catering and gift card promotions are available.
On the Border
From now until May 5th, enjoy daily premium drink specials and $5 deals on the Cinco Rita, Mexican draft beer, and their signature queso.
Applebee’s
The $1 DOLLARITA is back! All month long, enjoy Applebee’s classic margarita. Upgrade with flavors like mango or strawberry for an extra charge.
Taco John’s
On May 5th, all US locations will offer a free Taco Bravo with any $5 purchase. Must be a Taco John’s loyalty program member.
Moe’s Southwest Grill
On May 5th, Moe’s Rewards members get $5.55 Build-Your-Own Burritos and Bowls. Offer valid at participating locations on qualifying orders.
Chuy’s
Get festive with $6 Regular House ‘Ritas’, $10 Grande House ‘Ritas’, and optional $1 tequila floaters. $5 food deals on popular dips are also available.
Dave & Buster’s
Enjoy $5 Tres Tequila Rita Margaritas on May 5th.
Del Taco
Rewards members can get a free burrito with a $10+ purchase, and free delivery on online orders $15+ (May 3rd-5th)
Tijuana Flats
This chain is offering month-long Cinco de Mayo specials, including $5 menu items and discounts. They also have Fiesta Bundle Meal Kits available.
Hooters
Some Southern Florida locations will offer a $20 combo deal including two Legendary “83” Margaritas and a plate of Tex-Mex Nachos. Call your local Hooters for availability.
Abuelo’s
Get $5 Mexican Draft Beers, La Grandeza Margaritas, Mexican Flag Margaritas, and Chile con Queso appetizer specials all day on May 5th.
