How to unlock today’s burrito? Good news for Chipotle fans! The restaurant chain announced the return of its iconic digital game, Burrito Vault, where customers can win free burritos thanks to National Burrito Day. Here’s how you can participate and take advantage of this promotion.
This Chipotle ad caused “unlock burrito today” to become a trending search on Google.
How to get free burritos at Chipotle?
According to a press release from the company, through the Burrito Vault game, the chain will give away up to 157,500 buy-one-get-one-free (BOGO) codes. The offer is available to all Chipotle Rewards members in the United States and Canada.
Unlock burrito today! How to play Burrito Vault?
Players can access the game by visiting UnlockBurritoDay.com. The game consists of guessing the exact burrito order combination, ingredient by ingredient, to unlock the vault. Participants will have four attempts per hour and can win a BOGO code. There are prizes available for the first 2,500 Chipotle Rewards members who crack the Burrito Vault code each hour.
The code for the Burrito Vault will change every hour. A new twist this year: the first player to unlock the Burrito Vault each hour will win free burritos for a year. Additionally, fans who unlock the vault after all BOGO codes have been claimed will receive 25 reward points on their Chipotle Rewards account once during the campaign, while supplies last.
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“Last year, our Burrito Vault drove unprecedented fan engagement that resulted in our highest digital transaction day of all time. Now, we are giving them another chance to crack the code and score more free burritos,” said Chris Brandt, Chief Brand Officer.
When can I play Burrito Vault?
The game and promotion will be available from Monday, March 31, to Wednesday, April 2, at 11:59 p.m. ET. So, you can start playing and searching for your free burritos now!
Chipotle Offers
To celebrate National Burrito Day, Chipotle is offering free delivery fees to all Chipotle Rewards members who use the code DELIVER when placing orders through Chipotle.com, Chipotle.ca, or the mobile app.
What is Chipotle Rewards?
It’s the company’s loyalty program. You’ll earn 10 points for every $1 spent at any of the chain’s restaurants, as well as for orders made through the website or the official app. You can also earn points faster by completing challenges.
Once you accumulate points, you can redeem them for rewards, such as free menu items or exclusive brand products. When you sign up, you’ll also receive a welcome gift, special birthday rewards, and exclusive offers for members.
Chipotle History
Chipotle was founded by Steve Ells, who took advantage of the growing popularity of burritos and other Mexican dishes when he opened his first restaurant in the 1990s. Since then, the chain has positioned itself as a key player in the fast food industry.
Today, the company has over 3,700 restaurants in various countries, not only in the United States but also in places like Canada, the United Kingdom, France, Germany, Kuwait, and the United Arab Emirates. It is the only company of its size in the restaurant industry that owns and operates all of its locations in North America and Europe.
With more than 130,000 employees, Chipotle is part of the Fortune 500 list and is ranked among the most admired companies in the Fortune 2025 list, as well as being recognized on Time’s list of the most influential companies.
How many Chipotle restaurants are there in the United States?
Currently, the restaurant chain has 3,494 locations in the United States. California has the highest concentration of these restaurants, with a total of 486, representing about 14% of all Chipotle restaurants in the country.
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