As the summer sun blazes, there’s no better way to enjoy the season than with a refreshing treat in hand and your loyal canine companion by your side. This National Dog Day, celebrated on Monday, August 26, Mars, Incorporated has taken the joy of summer to a new level by introducing the limited edition “Mars Summer Treat Pack.” This exclusive offering combines two beloved products: M&M’S Ice Cream Cookie Sandwiches for pet parents and GREENIES Dental Treats for dogs.
Celebrating 25 Years of M&M’S Ice Cream and National Dog Day
In a year that marks the 25th anniversary of M&M’S Ice Cream, Mars has found the perfect way to celebrate by aligning this milestone with National Dog Day. For decades, Mars brands have been a staple in homes worldwide, bringing smiles to both people and pets alike. The “Mars Summer Treat Pack” is a testament to this legacy, offering a delightful experience for both ends of the leash.
“What better way to celebrate 25 years of delicious M&M’S Ice Cream and National Dog Day than treating both pet parents and their canine companions to free summer treats,” said Shaf Lalani, General Manager of Mars Ice Cream. The concept is simple yet impactful: create moments of happiness for people and their pets by offering them something special and free on a day dedicated to dogs.
A Nationwide Celebration with Local Flavor
Mars has made it easy for fans across the country to partake in the festivities. Starting on Monday, August 26, consumers nationwide can visit MarsSummerTreatPack.com at 10:00 a.m. ET to claim their free “Mars Summer Treat Pack,” available while supplies last. For those in major cities like Chicago, Cincinnati, Los Angeles, Nashville, and New York City, Mars has taken the experience a step further by offering same-day delivery, ensuring that pet parents and their pups can enjoy their treats without delay.
In the days leading up to National Dog Day, New Yorkers are in for a special treat. On Saturday, August 24, the “Mars Summer Treat Pack” truck will make stops at iconic locations like Tompkins Square Park and Union Square Park. Starting at 11:30 a.m. ET at Tompkins Square Park and moving to Union Square Park by 3:30 p.m. ET, pet parents can pick up their free treats and celebrate in person with their furry friends.
How to Join the Fun
Mars is encouraging fans to share their joy on social media by tagging #TreatedByMars, showcasing how they and their dogs are enjoying these summer treats together. Whether it’s a snapshot of an M&M’S Ice Cream Cookie Sandwich being devoured or a dog happily chewing on a GREENIES Dental Treat, these moments are what National Dog Day is all about.
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Mars: A Legacy of Innovation and Commitment
Mars, Incorporated, a global family-owned business, continues to lead in both the confectionery and pet care industries. With a workforce of over 140,000 associates and a portfolio that includes some of the world’s most beloved brands, Mars is committed to making a positive impact on the world, one treat at a time. From M&M’S® to PEDIGREE®, Mars’ dedication to quality and innovation shines through in every product, and the “Mars Summer Treat Pack” is no exception.
This National Dog Day, Mars invites you and your furry friend to indulge in a summer treat that celebrates not just the bond between humans and their pets, but also the company’s enduring commitment to bringing joy to people and their animals.
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