The Easter season has already begun, and to celebrate these important dates, The Icee Company has a surprise for you: the new Peeps flavor Icee! A unique flavor that will undoubtedly bring a touch of nostalgia to fans of these iconic treats.
When will the new Peeps flavor Icee be available?
Good news! The new Peeps flavor Icee is already available at participating convenience stores, as well as in large retail stores, trampoline parks, movie theaters, theme parks, and some Target, Regal, and Main Event locations. If you want to try it, you should hurry, as it will only be available for a limited time.
What is the new Peeps flavor Icee like?
This new concept combines the sweet and fluffy taste of Peeps Marshmallow with the traditional Icee, creating a refreshing blend of flavors with the unmistakable sweetness of marshmallow. According to Kimmra Hingher, vice president of marketing at Icee, the combination of these two nostalgic brands will bring joy to fans of all ages, making this collaboration perfect.
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What flavors does Icee have?
The brand offers a wide variety of flavors to suit every fan’s taste. These include the following:
- Banana
- Blood Orange
- Blue Raspberry
- Bubblegum
- Cherry
- Cherry Lime
- Cola
- Cotton Candy
- Fla.mango
- Lemonade
- Grape
- Green Apple
- Igua.nana
- Llama.nade
- Mango
- Mermaid
- Mixed Berry
- Orange Cream
- Peach
- Piña Colada
- Watermelon
- Strawberry
- Strawberry Lemonade
- White Cherry
Is there a sugar-free Icee?
At the moment, there is no a sugar-free option. Sugar serves two key functions in the making of an Icee. First, it significantly contributes to its delicious flavor. Second, it acts as a freezing agent. If the right amount of sugar is not used, the product could freeze too much, making it difficult to dispense from the machine into the cup.
Currently, research is underway to develop a sugar-free version, though no substitutes have been found that offer the same freezing properties as regular sugar.
The History of Icee
The company was founded in 1967 in Los Angeles, California. As it expanded, it began opening branches in various parts of the United States and strengthening its presence in Mexico and Canada. Its name changed as it grew, from Western Icee to Icee USA, and finally establishing itself as The Icee Company.
In 1987, J&J Snack Foods acquired The Icee Company, and since then, it has been the parent company of the brand. Its products are available globally, covering regions like Central America, China, Australia, the UK, Western Europe, the Middle East, and South Africa.
Today, The Icee Company is positioned as the leading frozen beverage brand worldwide, offering the most comprehensive network of frozen beverage services and packages in the food and beverage industry.
Peeps launches milk in partnership with Promised Land Dairy
In February, Peeps announced the launch of a new milk in partnership with Promised Land Dairy, a product specially made for the Easter holidays, available in select supermarkets nationwide until April 20, while supplies last.
“Peeps has been the perfect partner for this limited-time product. Our only concern now is whether parents will leave any for the kids or the Easter Bunny… it’s that good,” said Heather Foitek, vice president of marketing and sales at Lala US, the company that owns Promised Land Dairy.
The Peeps Sweet Marshmallow Milk line captures the sweet flavor of marshmallows that fans know and love in a completely new way, making it the perfect complement to Easter celebrations this season.
