In a significant development for the automotive industry, Catorce/DDB has emerged as the chosen agency to spearhead the communication efforts for leading brands SEAT, CUPRA, and SEAT MÓ over the next three years. After a rigorous and thorough selection process, the decision to entrust Catorce/DDB with the creative concepts, strategies, and implementation of future advertising campaigns across all SEAT brands was made. This new agreement marks an expansion of the global partnership that was first established in 2016.
José Diez, the Director of Marketing for SEAT and CUPRA, expressed his enthusiasm about the continuation of this strategic collaboration, stating:
“Working with Catorce/DDB Mexico brings us immense satisfaction as we extend and deepen our relationship with them. They are more than just an agency; they are our strategic allies. Together, we build the foundation of strategic communication for SEAT and CUPRA brands in Mexico, contributing to the evolution of our brands within the Mexican market.”
The unique needs of SEAT and CUPRA brands demand a distinctive approach firmly centered around the essence of the brand. Juan Carlos Ortiz, President of DDB Latina, lauded the collaborative spirit that enabled this accomplishment, saying:
“This achievement is a testament to the remarkable teamwork exhibited by our entire network and local teams.”
Montserrat Villafañe Molina, President of Catorce/DDB Mexico, expressed her honor at the agency’s selection and conveyed her commitment to driving the growth of SEAT, CUPRA, and SEAT MÓ brands within the Mexican market. She affirmed:
“We are deeply honored to have been chosen to continue our partnership with SEAT, CUPRA, and SEAT MÓ. This opportunity allows us to further propel their growth within the dynamic landscape of the Mexican automotive market.”
The evolution of this partnership reflects the strategic synergy between Catorce/DDB and the SEAT Group, promising innovative and impactful campaigns that resonate with consumers and drive the success of these iconic brands in Mexico.
As the journey unfolds, the collaborative efforts between Catorce/DDB and SEAT Group are poised to leave a lasting mark on the automotive advertising landscape in Mexico.
