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Rather than the usual social media strategists and creatives at Giant Spoon, this year’s Super Bowl tweets will be created by ChatGPT
Publicis Production has announced today an augmented Global Leadership Team, under the helm of Sergio Lopez-Ferrero, Global Head of Production, to build on its unprecedented success and accelerate its ambition for the Groupe and its clients.
The innovative activation, created by Havas London and Havas Play with PR from One Green Bean, was designed to tap into the engaged gaming/streaming community.
Amazon is shutting down some of its Fresh and Go convenience stores in an effort to reduce costs, casting doubt over the success of its grocery business.
Levi’s marked its 501 jeans’ 150-year history with interesting anecdotes in “The greatest story ever worn,” which includes tales from a cow-trading trend to a blue-jean funeral.
Elon Musk states that Twitter will begin paying creators who subscribe to Twitter Blue Verified a portion of the ad revenue generated by reply-thread advertisements.
The planned AFM’s Super Bowl LVII campaign will rely on generative AI to increase viewers’ engagement.
WPP’s inclusion in this year’s index acknowledges the company’s continued implementation of best-in-class.
After a challenging year, Meta’s latest earnings report suggests that brighter days may lie ahead as the company adopts “Year of Efficiency” theme for its management in 2023.
Coca-cola Zero Sugar is reaching out to Gen Z through influencers from six different corners of the globe. This is in an effort to promote
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