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The world’s best Marcom scientist on… Advertising as a force for good Professor Lucy Atkinson teaches Sustainability Communication at the University of Texas, the
One of the key aspects of launching a business is to understand what is Market Research and how to build information for a successful venture.
WPP was today named the most creative company of the year at the Cannes Lions International Festival of Creativity.
Hotels.com is now synonymous with the word pronounced, and Captain Obvious is the guy making it happen. If you ever remarked only to get a
When you start a business, you automatically have a brand character even if you don’t know and don’t care for it. The difference between you
So, you got an invitation for an interview for your dream marketing job. By now, you know the drill, reviewed the job description, researched the
Since the 19th century, the Coco-Cola company has produced and sold carbonated soft drinks. The drinks are sweet, appeasing many people’s taste buds, especially children
Authentic Brands Group (ABG), a global brand owner, marketing and entertainment company announce that the acquisition of Eddie Bauer.
??’What we see is a completely human thing. In the small communities of the past, sellers and buyers had direct relationships, and if something wasn’t okay, the community got involved. During and after the Industrial Revolution, face-to-face contact rapidly declined, and more and more intermediaries were involved. With that, responsibility and liability disappeared. The digital revolution is getting underway and boom, liability is back, and not just a little bit.’
How to Use the Unfollow Button to Get Rid of Clutter on Your LinkedIn Newsfeed Over 750 million people worldwide are using LinkedIn to grow their businesses
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