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Havas Lemz in Amsterdam, part of the global Havas communications and media conglomerate, recently received the coveted B Corp corporation certification. Now the agency introduces
Is your target audience made up of people in the age group between thirteen and forty-year-olds?
A company’s corporate culture is its backbone. It can make or break the whole company. Startups require a strong corporate culture to boost their production
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Perhaps you haven’t thought about it, but Coke is often associated with happiness. In fact, the words Coca-Cola, in Mandarin, means “Delicious Happiness.” So, when
The President of Mexico seems to have decided that some sort of Mexican New Deal might be the key to saving the economy. However, recent
This crisis will pass, as they always do. There will be difficult months or years ahead, but the pandemic will come to an end, consumers
Mexico is a special country, one with its particular reality. Our leaders have created a fantasy world in which the best protection against the coronavirus
Even when the DTC industry has expanded so quickly, the great amount of generic brands all over retail seems to be a barrier to develop a unique business
In 2020, the brands and publishers involved in this sector of marketing will need to pay a lot of attention to three issues trending inside the industry
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