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Volkswagen of America has unveiled an extended cut of its latest film, “An American Love Story,” in anticipation of its Super Bowl LVIII advertisement, marking a significant milestone in the company’s history in the United States.
The term palleting refers to the use of pallets in the storage and transportation of goods. Pallets, as standardized platforms, are fundamental for streamlining logistics
In an ambitious move to redefine the digital marketing landscape, global creative powerhouse WPP has announced a minority stake acquisition in OH-SO Digital, a cutting-edge
After the failed attempt to present Bard as a rival to ChatGPT earlier this year, Google has decided to give its conversational artificial intelligence engine
OKRs or Objectives and Key Results have become an increasingly popular framework for goal-setting and strategic alignment adopted by high-growth companies like Google, Intel, X and
In a fast-evolving world driven by technological advancements, WPP, one of the world’s largest advertising and marketing communication companies, is taking bold steps to secure its position as an industry leader.
The decision to merge BCW and Hill & Knowlton comes five years after BCW’s inception, which was the result of the acquisition of Burson-Marsteller by Cohn & Wolfe.
While the removal of third-party cookies began in 2023, by 3Q 2024, their use will no longer be compatible with Google Chrome.
The National Football League (NFL) is making significant strides in leveraging innovative technologies to enhance the safety of the sport for its players. The latest
In a triumphant political comeback, former President Donald Trump has overwhelmingly captured the Iowa Republican 2024 caucuses with a historically unprecedented 51% margin of victory.
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