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Nestlé’s decision to entrust WPP OpenMind with its media agency responsibilities in Europe is a strategic move that reflects its determination to navigate the evolving marketing landscape effectively.
In today’s dynamic and ever-evolving marketing landscape, innovation is the key to success. To stay ahead of the competition and capture the attention of increasingly
In 2022, Coca-Cola’s brand was valued at $97.9 billion U.S. dollars. The ranking by revenue in the soft drinks segment of the non-alcoholic drinks market
The legacy of the iconic Mexican singer-songwriter Juan Gabriel is more alive than ever, and now, thanks to an exciting collaboration between Viva Aerobus and
The Bill and Melinda Gates Foundation Trust quietly acquired 1.7 million shares of Anheuser-Busch in August. They previously invested around $1 billion in Heineken Holding
This month, Chrome is celebrating its fifteenth anniversary with an exciting relaunch. Over the years, Chrome has evolved into a reliable and speedy browser that
Brands that embrace Augmented Reality are not only enhancing user engagement but also creating immersive and memorable experiences for their audiences.
In a world increasingly shaped by technology, businesses are witnessing a transformative shift in the way they manage customer relations. Customer Relationship Management (CRM) systems
Latin America had a total of 303 million visits to ChatGPT this year. As AI tools become more widespread, they could potentially raise global GDP
In the dynamic world of ready-to-drink (RTD) beverages, a fresh and exciting proposal is emerging as a contender in the United States. Introducing VMC (Viva
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