Subscribe to Merca2.0 and access more than 3,500 exclusive articles for subscribers. Click Here
Subscribe to Merca2.0. Click Here
WPP has marked a groundbreaking evolution in its client offerings by merging two creative giants, Wunderman Thompson and VMLY&R. The amalgamated agency is rebranded as
Jeep realized a total revenue of US$42.0 billion worldwide, while the total market revenue amounted to US$1.8 trillion in 2021. The largest passenger cars segment,
According to Statista, in 2022, the Mexican beer brand Corona (owned by Grupo Modelo brewery) topped the ranking of the most valuable Latin American brands,
The 52nd edition of the Ibero-American Creativity Festival (FIAP 2023), proudly sponsored by Rappi, has concluded with an exhilarating announcement of its winners. Following days
Nestlé’s decision to entrust WPP OpenMind with its media agency responsibilities in Europe is a strategic move that reflects its determination to navigate the evolving marketing landscape effectively.
The purchasing power of Hispanic audiences in the United States is also rapidly growing.
In today’s world, where environmental consciousness is on the rise, the strides made in sustainability by brands like Apple, Google, Microsoft, Heineken, AB InBev, Bimbo,
In the ever-evolving landscape of digital marketing, a new trend is emerging that’s turning heads and raising questions about the boundaries between real and unreal.
The legacy of the iconic Mexican singer-songwriter Juan Gabriel is more alive than ever, and now, thanks to an exciting collaboration between Viva Aerobus and
In a world where digital payments are becoming the norm, Apple Pay is revolutionizing the way we perceive transactions with its groundbreaking campaign, ‘Pay the
You don't have credit card details available. You will be redirected to update payment method page. Click OK to continue.
