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In a strategic move that underscores the burgeoning significance of AI in marketing, WPP has announced a partnership with Sprinklr, a trailblazer in customer experience
When creativity, entertainment, and data unite under the banner of an inspirational brand, magic happens. And in the world of marketing, that magic often translates
According to Sparkling the following are the Advertising and Marketing Megatrends for 2024. There are invaluable insights into the future landscape of marketing and advertising.
The sectors that have bet the most on femvertising are fashion and cosmetics.
Publicis Groupe, renowned for its innovative advertising and artificial intelligence strides, has embarked on a new chapter with Marcel, its cutting-edge AI platform. Léoda Esteve,
WPP has marked a groundbreaking evolution in its client offerings by merging two creative giants, Wunderman Thompson and VMLY&R. The amalgamated agency is rebranded as
Jeep realized a total revenue of US$42.0 billion worldwide, while the total market revenue amounted to US$1.8 trillion in 2021. The largest passenger cars segment,
According to Statista, in 2022, the Mexican beer brand Corona (owned by Grupo Modelo brewery) topped the ranking of the most valuable Latin American brands,
The 52nd edition of the Ibero-American Creativity Festival (FIAP 2023), proudly sponsored by Rappi, has concluded with an exhilarating announcement of its winners. Following days
Nestlé’s decision to entrust WPP OpenMind with its media agency responsibilities in Europe is a strategic move that reflects its determination to navigate the evolving marketing landscape effectively.
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