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For the second year running, Google Pixel has emerged as the standout performer in the realm of strategic advertising, clinching the top spot at the 20th Kellogg School of Management Super Bowl Advertising Review.
Adidas has launched a new global brand campaign that aims to tackle the negative effects of pressure in sports. The campaign is inspired by feedback
Volkswagen of America has unveiled an extended cut of its latest film, “An American Love Story,” in anticipation of its Super Bowl LVIII advertisement, marking a significant milestone in the company’s history in the United States.
In an ambitious move to redefine the digital marketing landscape, global creative powerhouse WPP has announced a minority stake acquisition in OH-SO Digital, a cutting-edge
While the removal of third-party cookies began in 2023, by 3Q 2024, their use will no longer be compatible with Google Chrome.
The National Football League (NFL) is making significant strides in leveraging innovative technologies to enhance the safety of the sport for its players. The latest
Coca-Cola generates revenue and faces expenses in multiple currencies. In 2022, it obtained $27.6 billion in net operating revenues from its international operations. Despite challenges
In the ever-evolving landscape of digital marketing and AI, two factors are currently looming large: privacy and performance. These elements might seem at odds, creating
In a strategic move signaling an enhanced focus on client relationship management and global leadership, WPP has announced the appointment of Jane Geraghty as Chief
As the political landscape evolves with technology, the digital arena has become a pivotal battleground for presidential candidates. In an analysis of the largest political
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