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Wunderman Thompson has partnered with Odyssey, to celebrate the start of this year’s Cannes Lion festival by launching a virtual beach named WT Inspiration Beach.
Netflix’s co-CEO Ted Sarandos has confirmed that the streaming giant is looking for an advertising partnership. Netflix had not participated at the
Digital marketing tools are key to develop the ability to track granular data such as media exposure, sales, and geolocation, you can derive actionable insights
Brands must take the time to inform themselves about their competitors and the audience they want to target with their advertising and marketing materials before launching any digital campaign. In addition, a digital marketing strategy must consider the corporate objectives, the resources available to achieve these objectives, and, of course, the purchasing personality of your company.
‘Companies are looking for new and better ways to engage and deepen relationships with consumers. People don’t just buy products for what they do, but also for their symbolic value. We don’t just buy shoes because they fit well, or a car because it helps us to get from one place to another.
Hotels.com is now synonymous with the word pronounced, and Captain Obvious is the guy making it happen. If you ever remarked only to get a
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