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Brand safety is Tiktok’s highest priority for the billions of people who use its platform. The social network has invested in technologies, policies, products, features,
On average, people unlock their phones 110 times daily for messaging, calls, or checking the time. That means that in a day, people get to
Netflix está renegociando los contratos actuales con los estudios de Hollywood para poder mostrar publicidad en su plataforma, pero no es sencillo. Se demora el nuevo plan del servicio de streaming.
Cinema ads convey strong messages to a seated, attentive movie-going audience. They appear on the screen before a theater’s audience. The Ads are big, visually
Crypto ads have reduced significantly of late. It’s a strategic measure that the concerned companies have taken to cut down on costs and maximize returns.
Wunderman Thompson has partnered with Odyssey, to celebrate the start of this year’s Cannes Lion festival by launching a virtual beach named WT Inspiration Beach.
Netflix’s co-CEO Ted Sarandos has confirmed that the streaming giant is looking for an advertising partnership. Netflix had not participated at the
Digital marketing tools are key to develop the ability to track granular data such as media exposure, sales, and geolocation, you can derive actionable insights
Brands must take the time to inform themselves about their competitors and the audience they want to target with their advertising and marketing materials before launching any digital campaign. In addition, a digital marketing strategy must consider the corporate objectives, the resources available to achieve these objectives, and, of course, the purchasing personality of your company.
‘Companies are looking for new and better ways to engage and deepen relationships with consumers. People don’t just buy products for what they do, but also for their symbolic value. We don’t just buy shoes because they fit well, or a car because it helps us to get from one place to another.
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