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Brands must take the time to inform themselves about their competitors and the audience they want to target with their advertising and marketing materials before launching any digital campaign. In addition, a digital marketing strategy must consider the corporate objectives, the resources available to achieve these objectives, and, of course, the purchasing personality of your company.
‘Companies are looking for new and better ways to engage and deepen relationships with consumers. People don’t just buy products for what they do, but also for their symbolic value. We don’t just buy shoes because they fit well, or a car because it helps us to get from one place to another.
Hotels.com is now synonymous with the word pronounced, and Captain Obvious is the guy making it happen. If you ever remarked only to get a
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