Why Fear Is So Widely Used In Advertising 17-07-2023 Ads that appeal to fear are designed with a storyline that generates friction and then releases tension through a solution.
The power of advertising: from soap to social change 3-07-2023 According to a study by Yotpo (2020), over 84% of consumers preferer brands whose values align with theirs. Another study by IBM (2022) showed that 44% of consumers choose brands based on their values.
Consumismo y gratitud: ÂżCuál gana? 5-06-2023 El consumismo, como bien sabemos, se refiere a la compra o adquisiciĂłn de bienes, en la mayorĂa de las veces innecesarios y sin moderaciĂłn.