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MarTech tools integrate sources of information, connect operational functions, and leverage algorithms to analyze the data, enabling marketers to make decisions.
Detrás de una gran cantidad de mensajes, ya no hay un creativo, sino un bot o automatización que sabe el momento indicado para recordarnos
Delving into digital commerce, Generative AI can accelerate website design, search experience, and recommendations.
As Will Hanmer-Lloyd said, “One thing you can say about advertising which causes outrage is that it usually gets noticed
When they use advertising for societal good, they also give people a voice and something to connect with.
No try-on, no checkout, no ticket, no bag. This is what in-store shopping in 2023 can look like. Simplified and streamlined, the in-store shopping experience remains relevant, even after eCommerce’ soaring growth over the last years.
Este punto de empatÃa al que llegan, ha transformado la publicidad en una pieza fundamental para las marcas.
There are many use cases for these technologies across multiple industries. For example, several companies are leveraging the Metaverse for B2B interactions.
Further, AI is fundamental throughout the whole shopping experience. In the case of a mobile app, it is present in many ways.
For instance, notifications like reminders of the items a customer left in the cart, seasonal promotions, or exclusive credits that will soon expire.
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