With the release of the second season of Squid Game (Squid Game 2) on Netflix, the craze for the South Korean series not only returns with force but also extends its impact to global brands. Carl’s Jr. in Mexico joins this marketing phenomenon with a limited-edition launch designed to satisfy consumers’ hunger.
When does Squid Game 2 premiere on Netflix?
The second season of Squid Game (Squid Game 2) will premiere on Netflix on December 26, 2024. The platform promises to maintain the adrenaline and psychological challenges that made the first season a global phenomenon.
Carl’s Jr. launches a menu inspired by Squid Game 2
Carl’s Jr. didn’t lag behind in the marketing surrounding Squid Game 2. The fast-food chain is preparing to launch two new exclusive combos named after iconic elements of the series:
- Young-Hee Burger: A burger inspired by the famous doll from the first challenge.
- Young-Hee Chicken Sandwich: An option for crispy chicken lovers.
Both combos will be available at a special price of 115 pesos each. Additionally, Carl’s Jr. presents the Seong Pack, a package of 4 burgers for 456 pesos, a number referencing the contestants in the series.
What does the Seong Pack from Carl’s Jr. include?
The exclusive Seong Pack is designed to satisfy the hunger of Squid Game 2 fans. It includes:
- 2 Famous Star with Cheese.
- 1 Super Star with Cheese.
- 1 Western Bacon Cheeseburger.
- 2 medium Crisscut Fries.
- 2 small Fries.
The campaign is part of a 360° strategy between Netflix and Carl’s Jr., encompassing consumer products, digital marketing, and social media promotions.
What other brands are collaborating with Squid Game 2?
The second season of Squid Game has sparked interest from several global brands, joining the release with exclusive products and unique experiences. Some of the most notable collaborations include:
Burger King (France)
Starting December 17, French consumers can enjoy the Squid Game Menu, featuring options inspired by Korean flavors like the Bulgogi Steakhouse Sandwich and the Korean Fried Chicken. A special feature of this menu is the pink-colored bun.
Additionally, each purchase offers a chance to win limited-edition items like hoodies, beanies, and socks.
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Domino’s Pizza (United States)
At Squid Game: The Experience, Domino’s gave away “Emergency Pizza” during the event. The campaign includes social media promotion and a strong presence as a sponsor of the second season in Netflix’s ad-supported version.
Johnnie Walker (Global)
Johnnie Walker is launching a special edition of its Black Label Squid Game Edition, available in 26 countries. The bottles are numbered from 001 to 456, referencing the players in the series, and its iconic logo adopts the green outfit characteristic of Squid Game.
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KFC (Spain and Portugal)
KFC will host an exclusive event in Madrid featuring Ibai Llanos and 456 competitors. Additionally, the chain will offer a limited menu inspired by Korean flavors.
McDonald’s (Australia)
The chain is launching the Macca’s Squid Game Meal, which includes the viral Dalgona Candy Challenge, with a chance to win 100,000 Australian dollars.
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Why is Squid Game 2 a marketing phenomenon?
Since its first season, Squid Game not only broke audience records but also established itself as a cultural and commercial phenomenon. The second season aims to replicate this success with collaborations ranging from food to fashion and live experiences.
Brands like Carl’s Jr., Johnnie Walker, Burger King, and KFC have invested in creative strategies to attract both fans of the series and regular consumers. The synergy between entertainment and marketing has created global anticipation, promising to cement Squid Game 2 as one of the most important events of 2024.
