Cannes, Francia.-. En el marco del quinto día de activades en Cannes Lions fueron revelados los trabajos que pasaron al shortlist de la categoría Titanium & Integrated, categoría que contó con 374 piezas inscritas que metieron a la contienda a 55 países.
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Aunque otros países como Chile, Colombia, Costa Rica, Ecuador, El Salvador, Honduras, México y Perú -sólo por mencionar algunos- dentro de los nominados, Argentina y Brasil son los únicos dos países que tienen presencia.
Te invitamos a conocer la lista completa de la categoría
| Campaña | Anunciante | Agencia | País |
|---|---|---|---|
| THE MONSTER-SMART LAUNCH | DAIMLER AG / SMART MM | BBDO GROUP GERMANY Berlin | GERMANY |
| LOOK AT ME | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | SOUTH KOREA |
| MONTY’S CHRISTMAS | JOHN LEWIS PARTNERSHIP | ADAM&EVEDDB London | UNITED KINGDOM |
| CLEVER BUOY | OPTUS | M&C SAATCHI Sydney | AUSTRALIA |
| THE OTHER SIDE | HONDA MOTOR EUROPE | WIEDEN+KENNEDY London | UNITED KINGDOM |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | GREY GERMANY Düsseldorf | GERMANY |
| CONVERSE: MADE BY YOU | CONVERSE | ANOMALY New York | USA |
| NEWCASTLE BAND OF BRANDS | HEINKEN USA | DROGA5 New York | USA |
| HEARING HANDS | SAMSUNG ELECTRONICS TURKEY | LEO BURNETT ISTANBUL | TURKEY |
| RED SOX: GREEN MONSTER | BENJAMIN MOORE | THE MARTIN AGENCY Richmond | USA |
| I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | USA |
| GROCERIES NOT GUNS | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | GREY CANADA Toronto | CANADA |
| RADIANT RETURN | PZ CUSSONS | DDB GROUP MELBOURNE | AUSTRALIA |
| HORSE WITH HARDEN | FOOT LOCKER | BBDO NEW YORK | USA |
| LOVE HAS NO LABELS | ADCOUNCIL | R/GA New York | USA |
| VODAFONE “BETWEEN US” | VODAFONE | Y&R TEAM RED ISTANBUL | TURKEY |
| SOCIAL SAVVY BURGLAR | ALLSTATE INSURANCE COMPANY | LEO BURNETT CHICAGO | USA |
| NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | GGH LOWE Hamburg | GERMANY |
| HOUSE OF MAMBA | NIKE | AKQA London | UNITED KINGDOM |
| EMILY’S OZ | COMCAST/XFINITY | GOODBY SILVERSTEIN & PARTNERS NY New York | USA |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | DDB SPAIN Madrid | SPAIN |
| THE MARATHON WALKER | WATER FOR AFRICA | OGILVY PARIS | FRANCE |
| 805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FORSMAN & BODENFORS Gothenburg | SWEDEN |
| PROUD WHOPPER | BURGER KING | DAVID Miami | USA |
| ABLA FAHITA | CBC | J. WALTER THOMPSON CAIRO | EGYPT |
| RISK EVERYTHING | NIKE | WIEDEN+KENNEDY Portland | USA |
| REDUCE SPEED DIAL | VOLKSWAGEN | COLENSO BBDO Auckland | NEW ZEALAND |
| THE FACE OF LITTER | HONG KONG CLEANUP | OGILVY & MATHER GROUP HONG KONG | HONG KONG |
| ELAN TASTE THE TRANSLATION | ELAN | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS |
| FIRST DAYS OUT | MARS BRASIL | ALMAPBBDO São Paulo | BRAZIL |
| SECURITY MOMS | SPORT CLUBE DO RECIFE | OGILVY BRASIL São Paulo | BRAZIL |
| BEER TOOTH IMPLANT | CCU | OGILVY & MATHER ARGENTINA Buenos Aires | ARGENTINA |
| SAFETY TRUCK | SAMSUNG | LEO BURNETT ARGENTINA Buenos Aires | ARGENTINA |
| #LIKEAGIRL | PROCTER & GAMBLE | LEO BURNETT TORONTO | CANADA |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | GREY NEW YORK | USA |
| RE2PECT | JORDAN BRAND | WIEDEN+KENNEDY New York | USA |
| EMOJI ORDERING | DOMINO’S | CP+B Boulder | USA |
