Cannes, Francia.-. A un día de que se conozcan a los últimos ganadores de la 62ª edición del Fetsival Internacional de Creatividad Cannes Lions, se dieron a conocer a los nominados a un León en la categoría Branded Entertainment, en donde América Latina figura con 17 nominados y México – a pesar de haber inscrito 16 trabajos- no consiguió tener presencia.
Notas relacionadas:
Cannes Lions: Chile, Brasil, Argentina, Perú y Ecuador en el shortlist de Branded Entertainment
6 finalistas para España en el Shortlist de Branded Content en Cannes Lions 2015
Brasil con 11 nominaciones en la categoría de Film Craft
A continuación compartimos la lista completa de los nominados en esta categoría:
| Campañas | Anunciantes | Agencias | País |
|---|---|---|---|
| A03 (Fiction: Online Series (minimum 3 episodes)) | |||
| THE ELECTRIC SAGA | EDF | HAVAS WORLDWIDE PARIS | FRANCE |
| 3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING” | NTT DOCOMO | TOKYU AGENCY Tokyo | JAPAN |
| WI FI DOGS | DEUTSCHE TELEKOM | DDB GROUP GERMANY Berlin | GERMANY |
| ABORTION TUTORIALS | MILES CORPORATION | GREY CHILE Santiago | CHILE |
| DIESEL OLD WIVES’ TALES | VOLKSWAGEN | DEUTSCH LA | USA |
| A04 (Fiction: Online (15 minutes or under in length)) | |||
| THE WAITING GAME | KATE SPADE NEW YORK | KATE SPADE NEW YORK New York | USA |
| DE HUIZENPROMOTER | ABN AMRO | RED URBAN Amsterdam | THE NETHERLANDS |
| THE MONSTER-SMART LAUNCH | DAIMLER AG / SMART MM | BBDO GROUP GERMANY Berlin | GERMANY |
| ENHANCE YOUR LIGHTING | GE | BBDO NEW YORK | USA |
| STRUCK BY A RAINBOW | WRIGLEY CANADA | BBDO Toronto | CANADA |
| SAMSUNG HOLIDAY DREAMS | SAMSUNG TELECOMMUNICATIONS AMERICA | R/GA New York | USA |
| NINJA HIGH SCHOOL GIRL | SUNTORY BEVERAGE & FOOD | HAKUHODO Tokyo | JAPAN |
| BARELY LEGAL PAWN | AUDI OF AMERICA | PMK*BNC New York City, NY | USA |
| THE RETURN OF LASSO | NBC SPORTS | THE BROOKLYN BROTHERS New York | USA |
| THE GENTLEMAN’S WAGER | JOHNNIE WALKER | RSA FILMS Los Angeles | USA |
| MADDEN SEASON | EA SPORTS | HUNGRY MAN New York | USA |
| MORTAL TIMELINE | INTOUCH INSURANCE | BBDO RUSSIA GROUP Moscow | RUSSIA |
| A05 (Fiction: Online (15 minutes or over in length)) | |||
| BLAH AIRLINES | VIRGIN AMERICA | ELEVEN San Francisco | USA |
| A06 (Non-Fiction: TV & Broadcast) | |||
| MATSUKO-ROID | NATURAL EIGHT | DENTSU INC. Tokyo | JAPAN |
| RABBIT RACE | MEDIA MARKT | OGILVY GERMANY Frankfurt | GERMANY |
| A08 (Non-Fiction: Online Series (minumum 3 episodes)) | |||
| ONE RAND MAN | SANLAM | KING JAMES GROUP Cape Town | SOUTH AFRICA |
| RADIANT RETURN | PZ CUSSONS | DDB GROUP MELBOURNE | AUSTRALIA |
| TUSVIK&TØNNE CUSTOMER SERVICE | NSB | BÅDE Oslo | NORWAY |
| SWEAT IT TO GET IT | GATORADE | TBWA\CHIAT\DAY Los Angeles | USA |
| F1 | RENAULT | PUBLICIS CONSEIL Paris | FRANCE |
| UNBELIEVABLE CAMPAIGN | PEPSICO | AMV BBDO London | UNITED KINGDOM |
| THE SOFTTEST | UNILEVER | OGILVY & MATHER SINGAPORE | SINGAPORE |
| THE TIMES UNQUIET – FILM SERIES | NEWS UK | GREY LONDON | UNITED KINGDOM |
| A09 (Non-Fiction: Online (15 minutes or under in length)) | |||
| ZEITGEIST 2014 | ALZHEIMER NEDERLAND | N=5 Amsterdam | THE NETHERLANDS |
| LIVING WITH LAG | UMEÅ ENERGI / UME.NET | ANR BBDO Stockholm | SWEDEN |
| THE SNICKERS WRITE-OFF | MARS CHOCOLATE NORTH AMERICA | BBDO NEW YORK | USA |
| A HAIR RAISING MESSAGE | BARNCANCERFONDEN | GARBERGS Stockholm | SWEDEN |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | DDB SPAIN Madrid | SPAIN |
| THE UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | USA |
| RADIANT RETURN | PZ CUSSONS | DDB GROUP MELBOURNE | AUSTRALIA |
| MEETING MURILO | KIMBERLY-CLARK | MOOD\TBWA São Paulo | BRAZIL |
| 805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FORSMAN & BODENFORS Gothenburg | SWEDEN |
| FORTUNE MOTHER EXCHANGE | ADANI WILMAR | OGILVY & MATHER MUMBAI | INDIA |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | GREY NEW YORK | USA |
| PEPPER HACKER | MARS FOOD AUSTRALIA | CLEMENGER BBDO SYDNEY | AUSTRALIA |
| PROUD WHOPPER | BURGER KING | DAVID Miami | USA |
| SUPERPOWER FOR HIRE: RISE OF THE PRIVATE MILITARY | ACTIVISION | VICE MEDIA | USA |
| THE GAME BEFORE THE GAME | BEATS BY DR. DRE | R/GA LONDON London | UNITED KINGDOM |
| FIRST DAYS OUT | MARS | ALMAPBBDO São Paulo | BRAZIL |
| BEER TOOTH IMPLANT | CCU | OGILVY & MATHER ARGENTINA Buenos Aires | ARGENTINA |
| KIDS READ MEAN TWEETS | CANADIAN SAFE SCHOOL NETWORK | JOHN ST. Toronto | CANADA |
| REVIVEAPHONE | REVIVEAPHONE | lg2 Montréal | CANADA |
| A11 (Brand or product integration into an existing programme or platform) | |||
| THE ELECTRIC SAGA | EDF | HAVAS WORLDWIDE PARIS | FRANCE |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | GREY GERMANY Düsseldorf | GERMANY |
| MODERN FAMILY | TOYOTA MOTOR SALES USA | BRAND ARC Los Angeles, CA | USA |
| WATCH PORN, SAVE YOUR LIVE | PORNHUB NETWORK | McCANN LIMA | PERU |
| THE LULLABY MATCH | FOX SPORTS | FOX INTERNATIONAL CHANNELS LATAM Rio De Janeiro | BRAZIL |
| TINNYVISION | NZ TRANSPORT AGENCY | CLEMENGER BBDO WELLINGTON Wellington | NEW ZEALAND |
| 805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FORSMAN & BODENFORS Gothenburg | SWEDEN |
| SOCCER FATIGUE SENSOR | VOLKSWAGEN DO BRASIL | ALMAPBBDO São Paulo | BRAZIL |
| RADIO PRIDE PARADE | BILLBOARD BRASIL | OGILVY BRASIL São Paulo | BRAZIL |
| CARTOON HELPLINE | GRAACC | OGILVY BRASIL São Paulo | BRAZIL |
| DADDYTOONS NEWS | GENERAL MOTORS, OPEL | TAPSA | Y&R Madrid | SPAIN |
| COKE THIRST | COCA-COLA | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| A12 (Original User-generated content) | |||
| HORSE WITH HARDEN | FOOT LOCKER | BBDO NEW YORK | USA |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | USA |
| WHAT LIVES INSIDE | INTEL + DELL | PEREIRA & O’DELL San Francisco | USA |
| INVERSE GOAL CELEBRATION | FUNDACIÓN LIGA DE FÚTBOL PROFESIONAL AND UNICEF | VCCP SPAIN Madrid | SPAIN |
| SHINE | CANON | LEO BURNETT SYDNEY | AUSTRALIA |
| A13 (Branded Live experience) | |||
| THE NORTH FACE KOREA: NEVER STOP EXPLORING CAMPAIGN | THE NORTH FACE KOREA | INNORED Seoul | SOUTH KOREA |
| LIVING HISTORY AT UNION STATION | UNION STATION | VML Kansas City | USA |
| WAIT-BOT-5000 | COMCAST/XFINITY | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| THE CONCERT NO ONE WAS WAITING FOR | BBVA | FAHRENHEIT DDB Lima | PERU |
| THE DANCING TRAFFIC LIGHT | DAIMLER AG / SMART MM | BBDO GROUP GERMANY Berlin | GERMANY |
| SAMSUNG SLIDELINER | SAMSUNG AUSTRALIA | TRAFFIK Sydney | AUSTRALIA |
| ADIDAS PREDATOR INSTINCT: THE GAME | ADIDAS | TBWA\LONDON | UNITED KINGDOM |
| LEBANON4SALE | SAKKER EL DEKKENE (STOP THE SHOP) | LEO BURNETT BEIRUT | LEBANON |
| HOUSE OF MAMBA | NIKE | AKQA London | UNITED KINGDOM |
| BIGGEST ASSEMBLY EVER | PROCTER & GAMBLE SECRET | LEO BURNETT CHICAGO | USA |
| BUMPER CAR | VOLKSWAGEN NORWAY | TRY Oslo | NORWAY |
| DRINK UP FOUNTAIN | PARTNERSHIP FOR A HEALTHIER AMERICA | VML New York | USA |
| THE SELF-LESS MIRROR | HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH | LEO BURNETT TAIWAN Taipei | CHINESE TAIPEI |
| BUD LIGHT WHATEVER, USA LAUNCH 2014 | AB-INBEV | ENERGY BBDO Chicago | USA |
| CANON GIG APP | CANON | UNCLE GREY Copenhagen | DENMARK |
| NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | GGH LOWE Hamburg | GERMANY |
| THE LAST SHOT | JORDAN BRAND | AKQA San Francisco | USA |
| XPERIA UNDERWATER STORE | SONY MOBILE COMMUNICATIONS | FP7/DXB Dubai | UNITED ARAB EMIRATES |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | DDB SPAIN Madrid | SPAIN |
| THE UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | USA |
| THE MARATHON WALKER | WATER FOR AFRICA | OGILVY PARIS | FRANCE |
| LOVE HAS NO LABELS | ADCOUNCIL | R/GA New York | USA |
| PROJECT AKSHAR (ALPHABETS) – GRADUATING BLUE-COLLAR TO WHITE-COLLAR | SMARTLIFE | FP7/DXB Dubai | UNITED ARAB EMIRATES |
| THE 2 EURO T-SHIRT – A SOCIAL EXPERIMENT | FASHION REVOLUTION (NGO) | BBDO GROUP GERMANY Berlin | GERMANY |
| SECURITY MOMS | SPORT CLUBE DO RECIFE | OGILVY BRASIL São Paulo | BRAZIL |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | GREY NEW YORK | USA |
| 805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FORSMAN & BODENFORS Gothenburg | SWEDEN |
| ZOOLANDER RETURNS TO THE RUNWAY | PARAMOUNT PICTURES | WME|IMG New York | USA |
| BLIND TRIP | MINISTRY OF TRANSPORTATION AND TOURISM | MARURI GREY Guayaquil | ECUADOR |
| A14 (Original Use of Music) | |||
| PRETZEL BACON CHEESEBURGER – YES, YES, YES | WENDY’S | VML Kansas City | USA |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | GREY GERMANY Düsseldorf | GERMANY |
| MADDEN SEASON | EA SPORTS | HEAT San Francisco | USA |
| SEASTARS | WWF THE NETHERLANDS | OGILVY & MATHER AMSTERDAM | THE NETHERLANDS |
| THE LULLABY MATCH | FOX SPORTS | FOX INTERNATIONAL CHANNELS LATAM Rio De Janeiro | BRAZIL |
| TRUTH – LEFT SWIPE DAT | AMERICAN LEGACY FOUNDATION | 72ANDSUNNY Playa Vista | USA |
| SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | PUBLICIS BRASIL São Paulo | BRAZIL |
| VROOM RING BOOM | CLARO | OGILVY GUATEMALA | GUATEMALA |
| JEFF BRIDGES SLEEPING TAPES | SQUARESPACE | WIEDEN+KENNEDY New York | USA |
| SOUNDS FROM TORTURE | AMNESTY INTERNATIONAL PORTUGAL | LEO BURNETT LISBOA | PORTUGAL |
| COKE THIRST | COCA-COLA | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| A15 (Original Printed Content) | |||
| MY FUTURE FOOTBALL STAR | LIBERO | LOLA LOWE & PARTNERS Madrid | SPAIN |
| PROJECT AKSHAR (ALPHABETS) – GRADUATING BLUE-COLLAR TO WHITE-COLLAR | SMARTLIFE | FP7/DXB Dubai | UNITED ARAB EMIRATES |
| DON’T DIE FOR ME | NGO VIDA MUJER | CIRCUS GREY Lima | PERU |
| THE EVEREADY BOOK OF PLAY | ENERGIZER MALAYSIA | TBWA GROUP KUALA LUMPUR | MALAYSIA |
| THE HIV+ ISSUE | VANGARDIST MAGAZINE | SAATCHI & SAATCHI SWITZERLAND Geneva | SWITZERLAND |
| A16 (Original Game/Gaming) | |||
| PROJECT ARCHITEUTHIS | U.S. NAVY | LOWE CAMPBELL EWALD Detroit, MI | USA |
| FANHANSA BORED TO BRAZIL | DEUTSCHE LUFTHANSA | KOLLE REBBE Hamburg | GERMANY |
| DUMB WAYS TO DIE: THE GAMES | METRO TRAINS MELBOURNE | McCANN MELBOURNE | AUSTRALIA |
| FIRST PERSON LOVER | BJÖRN BORG | GARBERGS Stockholm | SWEDEN |
| A17 (Original Branded Digital or Social Media) | |||
| FAVOURITE CHILD DETECTOR | PRIME TV | FCB NEW ZEALAND Auckland | NEW ZEALAND |
| ADOPABLE TRENDS | DPA | DIESTE Dallas | USA |
| PRETZEL BACON CHEESEBURGER – YES, YES, YES | WENDY’S | VML Kansas City | USA |
| PROJECT ARCHITEUTHIS | U.S. NAVY | LOWE CAMPBELL EWALD Detroit, MI | USA |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | GREY GERMANY Düsseldorf | GERMANY |
| GISELE BÜNDCHEN – I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | USA |
| EVERY MAN REMEMBERED | ROYAL BRITISH LEGION | RKCR/Y&R London | UNITED KINGDOM |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | USA |
| TAP THRU | LOWE’S | BBDO NEW YORK | USA |
| #THANKSFORBEINGLATE | EDITIONS POINTS | MARCEL Paris | FRANCE |
| MAKEUP GENIUS | L’ORÉAL PARIS | McCANN PARIS | FRANCE |
| RELOCKLOVE | ORANGE | MARCEL Paris | FRANCE |
| UNSKIPPABLE | GEICO | THE MARTIN AGENCY Richmond | USA |
| YOUTUBE ARRELS | ARRELS FUNDACIÓ | THE CYRANOS//McCANN Barcelona | SPAIN |
| #LIKEAGIRL | PROCTER & GAMBLE | LEO BURNETT TORONTO | CANADA |
| THE SOFTTEST | UNILEVER | OGILVY & MATHER SINGAPORE | SINGAPORE |
| EVOLUTION OF VERSE | VRSE.WORKS Los Angeles | USA | |
| CLOUDS OVER SIDRA | UNITED NATIONS | VRSE.WORKS Los Angeles | USA |
| A18 (Integrated Campaign led by Content Platform) | |||
| MONTY’S CHRISTMAS | JOHN LEWIS PARTNERSHIP | ADAM&EVEDDB London | UNITED KINGDOM |
| GRAN TURISMO 6 LAUNCH CAMPAIGN | SONY COMPUTER ENTERTAINMENT AMERICA | SPY FILMS Toronto | CANADA |
| ONE RAND MAN | SANLAM | KING JAMES GROUP Cape Town | SOUTH AFRICA |
| GISELE BÜNDCHEN – I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | USA |
| LIVE DIVE | LION | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
| NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | GRABARZ & PARTNER Hamburg | GERMANY |
| HALO 5 GUARDIANS INTEGRATED CAMPAIGN | MICROSOFT/XBOX | TWOFIFTEENMcCANN San Francisco | USA |
| PROJECT AKSHAR (ALPHABETS) – GRADUATING BLUE-COLLAR TO WHITE-COLLAR | SMARTLIFE | FP7/DXB Dubai | UNITED ARAB EMIRATES |
| RISK EVERYTHING | NIKE | WIEDEN+KENNEDY Portland | USA |
| JASMINE | TV5 | ACE SAATCHI & SAATCHI Manila | THE PHILIPPINES |
| THE GAME BEFORE THE GAME | BEATS BY DR. DRE | R/GA LONDON London | UNITED KINGDOM |
| RABBIT RACE | MEDIA MARKT | OGILVY GERMANY Frankfurt | GERMANY |
