Cannes, Francia.- En el marco de la 57 entrega del premio de publicidad Cannes Lions 2010, se otorgó el Oro en la categoría Outdoor a la campaña Andes Teletransporter de Del Campo Nazca S&S para la marca de cerveza Andes del grupo Quilmes. De igual forma, Anomaly recibió un oro por su campaña para Diesel.
Da click aquí para ver la lista completa de ganadores de esta categoría.
Mas notas sobre Cannes Lions 2010:
Cannes Lions 2010: Argentina, Brasil y España van por leones en Design
Cannes Lions 2010: Piezas de JWT expuestas en Cannes
Cabe mencionar que la agencia mexicana Ogilvy, ganó un reconocimiento de Bronce por su campaña Niñote para Mattel.
A continuación te presentamos la lista de ganadores de la categoría Outdoor:
Oro:
Pharmacy
Pain, Gift, Fear, de EURO RSCG ESPAÑA Madrid para Strepsils Reckitt benckiser
Consumer Products: Food & Drink
Funny baby 1 a 4, de Dentsu Latin America Sao Paulo para Chocolate with whisky L’univers de chocolat
Consumer Products: Cars & Automotives
Pole, Cow, Hydrant, de LEW’LARA\TBWA São Paulo para Auto insurance Nissan
Consumer Services
Elvis, Freedy, Court, de Y&R BUENOS AIRES para Restaurant Hard Rock Cafe
Ambient: Special Build
Andes teletransporter de Del Campo Nazca S&S Buenos Aires para Cerveza Andes beer Inbev
Ambient: Stunts & Live Advertising
The swap de McCANN ERICKSON Madrid para Coca-cola Zero
Ambient: Digital Outdoor
Live panel from billboard de ALMAPBBDO São Paulo para Magazine Billboard
Plata:
Cars & Automotive Services
Elephant, Organo, Vault, de JWT ARGENTINA Buenos Aires para Trucks Ford
Publications & Media
Eminem, Britney, de ALMAPBBDO São Paulo para Magazine Billboard
Banking, Investment & Insurance
Faces 1a 3, de ZAPPING/M&C SAATCHI Madrid para Money transfer Western union
Commercial Public Services
Candy, Horse, de Del Campo Nazca S&S Buenos Aires para Kinder plan Hospital Aleman
Consumer Products: Food & Drink
Meeting, Class, Library, de F/NAZCA SAATCHI & SAATCHI São Paulo para Coffee Suplicy coffees
Crocodile, Polar bear, Lion, de OGILVY & MATHER SANTIAGO para Hellmann’s ketchup Unilever
Consumer Products: Cars & Automotives
90 degrees red, orange, green, de PONTO DE CRIAÇÃO São Paulo para Smart Mercedes-benz
Consumer Services
Doors 1 a 3, de GREY BRASIL São Paulo para Vip magazine Editora abril
Business Products & Services
Europe, Asia, America, de DDB BRASIL São Paulo para Courier services Fedex
Ambient: Stunts & Live Advertising
Whopper face de OGILVY BRASIL São Paulo para Made to order burgers Burger king
Bronce:
Miscellaneous
Shelter de TBWA\FREDERICK Santiago para Dog adoption Pedigree
Entertainment & Leisure
Big boy de OGILVY MEXICO para Hot wheels Mattel
Commercial Public Services
Ass, Cock, de OGILVY BRASIL São Paulo para English school for kids Red balloon
Corporate Image
Trees de JWT ARGENTINA Buenos Aires para Corporate image Ford
Public Awareness Messages
Hu Jintao, Mubarak, Kim Jong-il, Obama, de JWT ESPAÑA Barcelona para Human rights awareness Amnesty international
Fundraising & Appeals
Ambulance, CPR, de JWT MEXICO para Annual fundraising drive Mexican Red Cross
Consumer Products: Cosmetics & Beauty, Toiletries & Pharmacy
Chicken, Claf, Pig, de LEW’LARA\TBWA São Paulo para Luftal antacid Bristol-myers squibb
Ex-wife’s Sawyer, Boss’s Jokes, Teenage daughter’s boyfriend, de ALMAPBBDO São Paulo São Paulo para Cafiaspirin Bayer
Consumer Products: Household
Push up toy/book case, Push up toy/chair, de DDB BRASIL São Paulo para Furniture Tok&stok
Man baby, Woman Baby, de OGILVY & MATHER SANTIAGO para Graco cribs Kimberly clark
Consumer Products: Cars & Automotives
Boxes i, ii, iii, de NEOGAMA/BBH São Paulo para Commercial vehicle Renault
Consumer Services
0.0047%, 0.oo53%, de ALMAPBBDO São Paulo para Image bank Getty images
Pink and blue, The schoolboy, Rembrandt self, de DDB BRASIL São Paulo para Museum Masp museum
Business Products & Services
Old lady, City, Fish, de TALENT São Paulo para Sete léguas professional boots Alpargatas
Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Football de JWT Madrid para Responsible drinking message Gmodelo
Ambient: Small Scale Special Solutions
Scented banner de ID\TBWA São Paulo para Kaiak mens fragrance Natura
$73.000 bar tab de OGILVY BRASIL São Paulo para Anti-drink driving Bar aurora/boteco ferraz
Ambient: Special Build
Deforestation de Y&R BUENOS AIRES para Deforestation awareness Solo un planeta
Go visit your wallpaper de TALENT São Paulo para Magazine Go outside
Ambient: Stunts & Live Advertising
Speedy movil de Y&R Lima para Speedy movil broadband Telefonica moviles
Akatu exclusive beach de LEW’LARA\TBWA São Paulo para Environmental awareness Akatu institute for conscious consumption