Saúl “Canelo” Álvarez, the most recognized Mexican boxer worldwide, continues to prove why he is one of the highest-paid athletes on the planet. In 2024, his net worth has reached impressive figures, solidifying him not only as a boxing icon but also as a shrewd businessman. How much money does “Canelo” really have? Let’s explore how he has amassed his fortune and the factors contributing to his overwhelming financial success.
Canelo Álvarez vs. Edgar Berlanga: Everything You Need to Know About the Fight
September 14, 2024, will be a key date for “Canelo,” as he faces Edgar Berlanga at the T-Mobile Arena in Las Vegas. This fight is not just another chapter in his illustrious career but also a highly anticipated showdown for boxing fans worldwide.
As is tradition, Álvarez usually fights on two emblematic dates for Mexicans: Cinco de Mayo and September 16, around Mexico’s Independence Day celebrations. This fight, scheduled just before the “Grito de Independencia,” will be a grand spectacle both in sporting and financial terms.
The bout against Berlanga promises to be a memorable event, not only because Álvarez will be putting his three super middleweight world titles on the line—the WBC, WBA, and WBO—but also due to the massive purse at stake. According to reports, the two fighters are expected to split more than $100 million, with Canelo taking the lion’s share.
How Much Will Canelo Earn from the Berlanga Fight?
While Berlanga will earn a substantial amount—approximately $30 million—Canelo Álvarez is guaranteed at least $65 million from this fight, with $35 million secured just for stepping into the ring.
On top of this, he will earn $17.5 million from broadcast rights and $13.6 million from ticket sales, resulting in an impressive total. This figure not only reflects Canelo’s prowess as a boxer but also his ability to negotiate highly lucrative deals for each of his fights.
Canelo also retains 80% of the gate revenue from his fights, a percentage that underscores his massive drawing power. The Mexican boxer has established himself as one of the most profitable stars in sports, and this bout will be another example of his capacity to generate immense revenue.
Canelo Álvarez Net Worth 2024
However, Canelo Álvarez’s earnings are not limited to his fights. In addition to being one of the world’s best boxers, he has shown himself to be a savvy businessman with diversified investments that have significantly boosted his fortune. His net worth in 2024 is estimated at $250 million, a figure that continues to grow thanks to his success inside and outside the ring.
One of the pillars of his business empire is “Canelo Energy,” a chain of gas stations in Mexico. He also owns a chain of convenience stores called “Upper,” with more than 20 locations. Additionally, he has launched a clothing line and a fitness app, expanding his business presence.
In 2023, Álvarez made waves by launching a canned tequila drink called VMC, as well as a sports drink brand called Yaoca. These ventures have proven to be highly profitable, and their growth seems boundless.
How Much Does Canelo Álvarez Earn Per Fight?
Saul Alvarez Major Purse History
- Sugar Shane Mosley: $1.2 million
- Josesito Lopez: $2 million
- Floyd Mayweather: $12 million
- Miguel Cotto: $5 million
- Amir Khan: $25 million
- Gennady Golovkin I: $40 million
- Gennady Golovkin II: $30 million
Canelo Álvarez’s Sponsors
Unlike many other elite athletes, Canelo has been highly selective with the brands he partners with. According to the website Celebrity Net Worth, one of his most notable contracts is with the brewing company Anheuser-Busch, with which he has a $2 million-a-year deal. This strategy of focusing on select partnerships has allowed him to maintain control over his image and avoid overexposure.
This meticulous approach to sponsorships has been successful, enabling him to keep an exclusive and highly profitable profile. While other athletes pursue multiple endorsements, Canelo has opted for quality over quantity, which has strengthened both his personal brand and his fortune.
A History of Multimillion-Dollar Contracts
The most significant contract of Canelo’s career was the one he signed in October 2018 with Oscar De La Hoya’s promotion company and the streaming platform DAZN. The deal, valued at $365 million, covered 11 fights over five years. This contract was not only one of the most lucrative in sports history, but it also marked a milestone in Canelo’s career, solidifying him as one of the highest-paid athletes in the world.
Between June 2022 and June 2023, Canelo Álvarez earned $110 million from fights, sponsorships, and business ventures. This figure demonstrates his status as one of the most profitable athletes on the planet and his ability to generate income from multiple sources.
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Who is Canelo’s wife?
Saúl “Canelo” Álvarez, the undisputed world boxing champion, not only excels in the ring but also in his personal life alongside his wife, Fernanda Gómez.
Fernanda, like the boxer, hails from Guadalajara and is a successful businesswoman and influencer with over a million followers on social media. The couple got married in May 2021 after several years of being together. They have a daughter, little Marifer.
