The Buffalo Bills are getting a brand new stadium, and construction is set to begin immediately. The $1.54 billion project will be built next door to the current Highmark Stadium, and is expected to be completed in time for the 2026 season. The news has been met with excitement from fans, and presents a great opportunity for businesses looking to get in on the action.
The stadium project has been backed by public financing, with New York agreeing to pay $600 million last year and Erie County contributing $250 million. The NFL is expected to add $200 million, with the Bills paying for the rest, including any overages. With so much public money invested in the project, it’s clear that this is a major initiative that is going to create a significant economic impact in the area.
BREAKING: Erie County Legislature has unanimously approved the new $1.54 billion Buffalo Bills stadium in Orchard Park.
Construction is set to begin immediately, and it's slated to open in 2026. pic.twitter.com/ygcWM1X3j2
— Front Office Sports (@FOS) May 4, 2023
Businesses can capitalize on this opportunity by partnering with the Buffalo Bills to increase their brand exposure and attract new customers. There are several ways to do this, such as:
- Sponsorship Opportunities: The Bills are sure to offer sponsorship opportunities for businesses that want to get involved with the new stadium. This could include stadium naming rights, advertising space, and other promotional opportunities.
- Hospitality Packages: Businesses can create hospitality packages that include tickets to Bills games and other events at the new stadium, as well as other perks like VIP parking, exclusive access, and more.
- Fan Engagement: Businesses can create marketing campaigns that target Bills fans and promote their products or services. This could include social media campaigns, contests, and other initiatives that encourage fans to engage with the brand.
The new stadium is going to be a major attraction for fans and visitors alike, and businesses that get involved early are sure to reap the rewards. With construction set to begin in the coming weeks, now is the time to start planning your marketing strategy and reaching out to the Bills to explore partnership opportunities.
