The Cannes Lions International Festival of Creativity has launched its 72nd edition, taking place on 16–20 June 2025 in Cannes, France.
The sponsor of CONMEBOL Libertadores Feminina champioship features Duda Sampaio as the star and includes social media collaborations with athletes, influencers, and content creators as a concrete way to help female players gain more support for women in sports
The dream of fame, influence, and financial success has emerged recently, especially among younger generations. For many, the path to such aspirations lies online as
Influencer marketing in the United States has grown exponentially over the past decade, transitioning from a niche strategy to an essential part of many brands’
Generation Z, defined as individuals born from 1997 onwards, is reshaping the beauty industry in the United States. Their distinct preferences and behaviors drive significant
Few strategies have gained as much relevance in recent years as the concept of the marketing flywheel. This innovative approach is revolutionizing the way companies
As of 2024, the digital landscape has continued its rapid evolution, with user-generated content (UGC) as a powerful tool in modern marketing strategies. UGC refers
In 2023, the marketing landscape shifted dramatically as artificial intelligence (AI) tools increasingly integrated into advertising, customer service, content creation, and decision-making processes. ChatGPT, powered
Throughout history, hurricanes have left an indelible mark on coastal communities, reshaping landscapes and altering lives. These powerful storms, born in the warm waters of
It was a breezy Monday morning in 2024 when Anna clicked on her favorite social media app. Scrolling through the feed, she noticed something: the
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