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Maria Teresa Espinoza

Due to tariffs, Mattel will offset toy production with more movies like Barbie

Due to tariffs, Mattel will offset toy production with more movies like Barbie

According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, second only to Hasbro, has been reducing its manufacturing operations and prioritizing licensing its flagship products — like Barbie, Hot Wheels, and Uno — and earning royalties from them.

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