Allan Seabrook
Life-long technical copywriter specializing in social media marketing as well as health and fitness
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Perhaps you haven’t thought about it, but Coke is often associated with happiness. In fact, the words Coca-Cola, in Mandarin, means “Delicious Happiness.” So, when
Healthcare marketers face many more obstacles than marketers in other industries. To gain leverage, stay ahead, and compete with today’s medical marketing tactics, you need
You probably watch videos on YouTube almost every day, making you one of the 30 million visitors who do the same. When YouTube launched on
Generation Z, also known as the Post-Millenials, the iGeneration, or the Homeland Generation, has arrived. As a marketer, you are advised not to ignore this
With 2020 on the horizon, new and disruptive technological innovations are forcing marketers to evolve their best practices. Here we examine several major marketing trends
We all could learn a lot from Amazon’s 25-year journey. Based on an incredibly loyal customer base, a focus on low product prices, fast and
From the moment your manager assigns you the task of putting together a marketing plan for your business, you immediately start feeling overwhelmed. He is
On seeing the title to this article, one question probably immediately comes to mind: what is the difference between a Marketing Plan and a Business
Without a plan, marketing is like driving in the dark: there’s a sense of mystery and excitement. However, there’s also a danger. To grow your
You have a great idea for a new business, and you’re ready to start finding all those customers but you may be missing what many
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