Target Corporation, a behemoth in the retail industry, offers an expansive array of brands exclusively available at its stores. With approximately one-third of its sales from these owned and exclusive brands, Target has successfully carved a niche in the highly competitive retail market. Let’s delve into the brands that are part of Target’s unique brand ecosystem:

Target Brands: Apparel and Accessories

• A New Day™: Women’s apparel that focuses on style and comfort.
• Goodfellow & Co™: A menswear brand offering modern clothing options.
• Universal Thread™: A women’s denim and apparel brand prioritizing fit and comfort.
• Art Class™: A brand catering to trendy and expressive tween fashion.
• Auden™: Intimates and lingerie that promise fit, comfort, and style.
• Ava & Viv™: Plus-size women’s clothing that emphasizes style and fit.
• Cat & Jack™: Durable, playful, and affordable children’s apparel.
• JoyLab™: A fitness and athleisure brand combining style and functionality.
• Knox Rose™: Women’s clothing with a bohemian flair.
• Kona Sol™: A swimwear brand focused on fit for all body types.
• Shade & Shore™: Swimwear that offers style and support.
• Stars Above™: A sleepwear line that emphasizes comfort and serenity.
• Wild Fable™: A trendy clothing line targeting younger women.
• All in Motion™: Activewear that promotes inclusivity and performance.
• Future Collective™: A brand with collections curated by influencers and cultural icons.
• Original Use™: Streetwear-inspired clothing for young men.
• Universal Thread™: Women’s lifestyle brand that focuses on denim and versatility.

Target Brands: Home, Furniture, and Outdoor

• Room Essentials™: Affordable and modern home essentials.
• Hearth & Hand™ with Magnolia: A collaboration offering chic farmhouse-inspired home goods.
• Smith & Hawken™: Premium outdoor decor and gardening products.
• Spritz™: Party supplies and seasonal decorations.
• Casaluna™: A line of premium bedding and bath products.
• Project 62™: Modern and functional home pieces for contemporary living.
• Threshold™: Quality and classic design in home furnishings and decor.
• Made By Design™: Home goods emphasizing functionality and simplicity.
• Opalhouse™: Eclectic and colorful home decor items.
• Pillowfort™: Kid-friendly home decor that’s playful and designed with imagination in mind.

Target Brands: Pets, Travel, and Outdoor

• Boots & Barkley™: A pet supply brand focusing on quality and fun.
• Embark™: Gear for travel and outdoor activities.
• Open Story™: Premium luggage for modern travelers.

Target Brands: Electronics, Toys, and Entertainment

• Heyday™: Trendy electronic accessories.
• Mondo Llama™: Colorful and creative art supplies.

Target Brands: Food and Beverage

• Market Pantry™: Affordable pantry essentials.
• Good & Gather™: Target’s flagship food brand with a wide range of grocery items.
• Favorite Day™: A food brand focused on treats and indulgent snacks.
• Kindfull™: Pet food that’s wholesome and nutritious.

Target Brands: Baby, Kids, and School

• Cloud Island™: Baby essentials with modern designs.
• More Than Magic™: A lifestyle brand for tween girls that spans across various product categories.
• Pillowfort™: Children’s home decor that’s imaginative and fun.

Target Brands: Personal Care and Household Essentials

• up & up™: A broad range of everyday items at a value price point.
• Everspring™: Clean and natural household essentials.
• Smartly™: Everyday essentials at an affordable price.

Target Brands: Seasonal and Specialty

• Hyde & EEK! Boutique™: Seasonal decor and costumes.
• Wondershop™: Holiday decorations and essentials.
• Bullseye’s Playground™: An evolving collection of affordable items for all occasions.
• Sun Squad™: Summer essentials that range from pool accessories to outdoor fun.

Target Brands: Apparel and Home

• Colsie™: Loungewear and intimates aimed at young women.
• Brightroom™: Storage and organizational products for every room.

Target’s in-house brands commit to quality, value, and diversity, offering something for every consumer. Whether you’re looking for the latest fashion trends, food items, home decor, or seasonal specialties, Target’s owned brands are designed to meet the varying needs and preferences of its vast customer base. By continually adapting and expanding its brand portfolio, Target stays ahead in the retail game, ensuring customers can access exclusive products that can’t be found anywhere else.

The success of these brands is a testament to Target’s ability to innovate and cater to the evolving demands of modern consumers, solidifying the corporation’s foothold in the competitive landscape of American retail.