In the dynamic realm of fashion, the importance of a brand name cannot be overstated, but certain names have a knack for making a lasting impact. Even some of the most prominent global brands present spelling challenges for Spaniards, raising the question: which fashion brands are misspelled the most?

Interested in brand recognition, JOOR used the online analytics tool Ahrefs to determine the most misspelled global fashion brand names.
JOOR found that the German sports brand Adidas is the most misspelled fashion brand on the internet, with an average of 556,000 online misspellings per month. Despite being Europe’s largest sportswear brand, many struggle with the spelling. Common search variations for Adidas include ‘Addidas’ (487,000 monthly searches) and ‘Addias’ (48,000 monthly searches).

In second place is the luxury French brand Chanel, with an average of 408,700 incorrect online searches per month. JOOR discovered that those searching for Chanel typically misspell it as ‘Channel’ (402,000 monthly searches) and ‘Chanell’ (6,700 monthly searches).

Swarovski is in third position with an average of 85,300 monthly spelling mistakes. The Austrian jewelry giant is often misspelled as ‘Swaroski’ (61,000 monthly searches) and ‘Swarvoski’ (16,000 monthly searches).

Other brands in the study include Moschino (14,150 misspelled monthly searches), Calvin Klein (11,800), and Cartier (11,000).