In the dynamic world of ready-to-drink (RTD) beverages, a fresh and exciting proposal is emerging as a contender in the United States. Introducing VMC (Viva México Cabrones or Long Live Mexico Bastards in English), a canned creation based on tequila, born from a collaboration between world boxing champion Saúl “El Canelo” Álvarez, Spirit of Gallo, and Casa Lumbre.
The initial offering of VMC includes three flavors: Jamaica (Hibiscus), Paloma, and Margarita. Each of these flavors draws inspiration from the richness of Mexican culture and cocktail tradition. From the vibrant and refreshing Jamaica to the classic and savory Margarita, these cocktails promise to captivate even the most discerning palates.
What sets VMC apart even further is its commitment to authenticity and quality. The cocktails are crafted from blue agave grown in Jalisco, the birthplace of tequila. Additionally, whole-food ingredients are used to achieve authentic and natural flavors, providing consumers with an exceptional taste experience.
It’s worth noting that this beverage was exclusively introduced to Mexico in 2022, shortly after Saúl “El Canelo” Álvarez’s victory over Gennady Golovkin on September 17th of that year. Now, its official launch in the United States of America is eagerly anticipated.
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The launch of RTD marks a milestone in the prepared beverage market, not only due to the presence of the iconic boxer but also because of the quality and authenticity it represents. This partnership between Casa Lumbre and Spirit of Gallo promises a unique flavor experience for cocktail and tequila enthusiasts.
VMC’s arrival in the US market presents an exciting opportunity for cocktail and tequila enthusiasts. It not only offers a convenient option to enjoy high-quality cocktails anytime, anywhere but also reflects the authenticity and passion behind its creation.
The alliance between Saúl “El Canelo” Álvarez, Casa Lumbre, and Spirit of Gallo showcases how the worlds of sports, culture, and gastronomy can converge in an innovative proposal. As VMC enters the market, it’s likely to capture the attention of those seeking an exceptional and genuine cocktail experience.
VMC not only becomes a new option in the ready-to-drink cocktail market but also represents an exciting collaboration and a tribute to authenticity, flavor, and Mexican culture.
