Mindshare, the media services company part of GroupM and WPP, has been named Media Network of the Year at the Cannes Lions 2023 International Festival of Creativity.
The agency, receiving this recognition for the second time in four years after winning in 2019, was chosen by an international industry jury for campaigns executed in the United States, India, the United Kingdom, and Australia.
The Media Grand Prix was awarded to #TurnYourBack, a campaign created by Ogilvy and DAVID, with media support from Mindshare, for Dove:
The Bold Glamour filter presents an “ideal” of beauty that looks very real. Almost too real. Dove has always fought against harmful and unrealistic beauty expectations. Dove encourages people to #TurnYourBack on the Bold Glamour filter. The campaign, led by influencers, began with creators sharing their feelings about the filter and the damage it can cause to their perception and expectations of beauty.
#TurnYourBack also won another Gold Lion in Media in the Consumer Goods category.
Mindshare also received a Silver Lion for Media Planning for the #StandUpToJewishHate – Blue Square campaign for the Foundation for Combating Anti-Semitism (FCAS), in collaboration with Wunderman Thompson in the United States; a Silver Lion for their media work on the FitChix campaign, presented by VMLY&R in Australia, and a Bronze Lion for the use of data and analytics in the Thumbstopping Beauty Biases campaign for Dove in India.
Adam Gerhart, Global CEO of Mindshare, said:
“We feel incredibly honored and more than excited to be named Media Network of the Year for the second time in four years by such a prestigious jury. This award is a testament to the energy and empathy that everyone at Mindshare demonstrates every day in driving ‘Good Growth’. This award belongs to every person on the Mindshare team, our partners, and our clients.”
Cristina Galán, CEO of Mindshare Latam, stated:
“It is a great recognition that drives us to work even harder in Latin America. It values the excellent work of our organization and demonstrates, through facts, that our commitment to ‘Good Growth’ is what brands need today. Consumers in Latin America, like the rest of the world, want brands with real purpose. Our dedication from the media standpoint in the region is to connect them effectively, sustainably, and with positive growth for all.”
