During the NCAA March Madness campaign for Coke Zero Sugar, basketball legends Magic Johnson and Tamika Catchings interrupt Lil Dicky and Travis Bennett’s tussle.

With its “Best Coke ever?” campaign, the beverage company is bringing a star-studded lineup to the NCAA March Madness competition, including Magic Johnson and Tamika Catchings.

Apart from their great chemistry and artistic skills, the comedians are close friends and ardent basketball supporters in real life.

Johnson is a partner of The Coca-Cola Company as well as a devoted supporter of the sugarless beverage. Catchings, on the other hand, holds the WNBA record for average steals per game.

Two hhalf-a-minuteads in the Best Coke Ever? campaign

The campaign, which consists of two 30-second ads, emphasizes how valuable the “Best Coke ever” is now that Coke Zero Sugar has a new formula and simpler packaging.

The comedy pair Dave Burd (Lil Dicky) and Travis “Taco” Bennett compete for a Coke Zero Sugar in the movie “Bodega,” but the legendary and finest point-guard Earvin “Magic” Johnson, blindsides them.

In the second video,  “Diner,” a similar scenario plays out, but WNBA champion Tamika Catchings steals a Coke Zero Sugar from her rivals.

Ads will debut during the NCAA season finale

The company hired six influencers to grab the drinks at the beginning of February and developed mobile games with “taste taker” avatars.  

The tv ads will make their national debut on March 4, during the NCAA season finale between Duke and UNC. They will then air continuously all through to the end of the tournament.

Coke’s NCAA March Madness campaign will also involve on-campus activities at colleges and universities around the US, as well as outdoor advertising, sampling, collectible cans, and experiential activations in the NCAA Men’s and Women’s Final Four host cities, Houston and Dallas, respectively.