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Ogilvy currently employs over 16,000 people in more than 120 offices around the world.
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The agency has won numerous awards in the world, including over 50 Cannes Lions, more than 500 Clio Awards, and multiple other awards from the Effie Awards, the Webby Awards, and the Advertising Research Foundation.
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The global advertising, marketing and public relations company have offices in over 160 countries.
They are known for their creative and effective campaigns and strategies that help brands to increase their visibility and market share. They have offices in more than 50 countries and employ over 18,000 people. They offer services such as advertising and media planning, digital marketing, public relations, and more. Ogilvy provides a wide range of services designed to help brands and companies increase their visibility, reach and market share. These services include advertising and media planning, digital marketing, public relations, brand consulting, customer experience management, shopper marketing, and more. Ogilvy also provides a suite of tools and specialized expertise to help brands reach their desired audiences and maximize their return on investment.
Ogilvy works with a wide range of brands, from global giants such as IBM, American Express, and Coca–Cola, to smaller, local companies. Some of the other brands Ogilvy has worked with include Airbnb, Google, Microsoft, Adobe, BMW, and McDonald‘s.
Ogilvy believes that effective advertising starts with understanding the consumer. The company focuses on creating campaigns that are tailored to the target audience, with the goal of connecting with them on an emotional level. Ogilvy also emphasizes the importance of storytelling to create an engaging ad campaign. The company also believes in using data and analytics to measure the effectiveness of campaigns and improve them over time. Ogilvy also has a strong commitment to creativity, believing that good advertising is based on strong creative ideas that can break through the clutter.
Most Important Ogilvy Campaigns
1. Dove Real Beauty
2. The Man Your Man Could Smell Like
3. Burger King ‘Have it Your Way’
4. American Express ‘Do More’
5. IBM ‘Smarter Planet’
6. Schweppes ‘Be Refreshed’
7. Dove Evolution
8. Microsoft ‘Your Potential. Our Passion’
9. The Truth Anti-Tobacco
10. IBM ‘Let’s Build a Smarter Planet’
Ogilvy Campaigns: The success of Dove Campaign for Real Beauty
The Dove Campaign for Real Beauty is a global marketing campaign launched by Unilever in 2004 that aims to celebrate the diversity of real beauty in women and inspire them to have a positive relationship with the way they look. The campaign has included advertising, events, and educational initiatives that focus on the importance of self–esteem and self–love for women, as well as initiatives that aim to break down beauty industry stereotypes.
The Dove Campaign for Real Beauty has won more than 480 awards in the past 15 years, including three Grand Prix titles at the Cannes Lions International Festival of Creativity. Also, the campaign  has won awards at festivals such as the Clio Awards, the LIA Awards, the Webby Awards, and the Advertising Age Awards.
Some of the the creative elements of the Dove Campaign for Real Beauty include:
1. Ads featuring a diverse range of women of different shapes, sizes, and backgrounds in order to celebrate real beauty.
2. Short films that focus on body positivity, self–love, and celebrating diversity.
3. The Dove Self–Esteem Project which offers resources to help young people build body confidence.
4. Online campaigns such as #MyBeautyMySay and #ChooseBeautiful which encourage people to share their stories and spread the message of self–love.
5. The Dove Real Beauty Pledge, which asks people to pledge to discuss beauty differently and celebrate real beauty.
 The Data for The Real Beauty
 The Real Beauty campaign was launched in August 2017 and reached millions of people around the world. It generated over 10 million impressions on social media, including over 3 million on Twitter, over 3 million on Instagram, and over 4 million on Facebook. The campaign was featured in major media outlets, including The New York Times, The Guardian, and The Washington Post. Additionally, the campaign was shared by numerous celebrities, including Jennifer Lopez, Reese Witherspoon, and Alicia Keys. The campaign received an overwhelmingly positive response, with many praising the company for its efforts to empower women.
Ogilvy Campaigns in LATAM
Ogilvy is one of the most awarded advertising agencies in Latin America, with a number of campaigns that have been recognized by the international advertising community. In 2010, Ogilvy‘s “Lovemarks“ campaign won a Cannes Lion Award for its creative approach to connecting with the Latin American market. In 2016, Ogilvy won the Grand Prix at the Festival of Media LATAM for its campaign for Burger King, which featured a series of interactive videos. The campaign was also awarded a Gold Lion at Cannes. In 2018, Ogilvy won a Grand Prix at the Effie Awards for its work on the “Coca–Cola Taste the Feeling“ campaign. The campaign was also awarded a Gold Lion at Cannes. In 2020, Ogilvy won the Grand Prix of the Festival of Media LATAM for its “The Power of Music“ campaign for Philips.
Lovemarks
“Lovemarks” campaign, which was launched in Brazil in 2009. The campaign was created to reach out to the Latin American market, by connecting with the emotions, culture and values of the people in the region. Through the campaign, Ogilvy sought to promote the idea of “lovemarks” – brands and products that inspire love and loyalty – as a way to build stronger relationships between brands and their customers. The campaign featured a series of TV commercials, as well as print, online and outdoor ads, which featured celebrities such as Emmy-Award winning actress Fernanda Montenegro, singer Ivete Sangalo, and actor Lázaro Ramos. The campaign was a huge success, and Ogilvy was awarded the Cannes Lion Award in 2010 for its work.
The creative behind Ogilvy‘s Lovemarks campaign was focused on creating an emotional connection between the brand and its target audience. The campaign featured a series of TV commercials, as well as print, online and outdoor ads that featured celebrities. The TV commercials were shot in a documentary style and featured real people sharing their experiences with the brand. The ads highlighted the importance of human relationships and how brands can create an emotional bond with their customers. The campaign was designed to show how brands can become more than just a logo or product, but an integral part of people‘s lives. The campaign won a Cannes Lion Award in 2010 for its work.
