Being an entrepreneur means you understand the value of marketing to the success of your business. So, we wrote down everything You Need to Know What is SEO (in 5 Minutes). Let me bring you up to speed:
- Through marketing, you can effectively communicate your value proposition to customers in a way that both entertains as well as inspires them to take action.
- Marketing helps to even the playing field even when your competition comprises of big and already established brands
- Marketing helps you maintain a healthy relationship with your customers.
- The bottom line for any business is to make profits, but that can’t happen unless you are making sales. Marketing helps you to move your sale and therefore achieve your ultimate goal
With marketing having transitioned from traditional to today, the most significant part of that transition has been embracing technology.
Marketing today is mainly digital, with most of it being done over the internet.
But the internet has a lot going with everyone publishing content and scrabbling for your potential customers’ attention.
How do you rise above that kind of noise? How do you become more visible to those who need your product or service?
SEO is exactly how. Google SEO is the place to start, in early 2021 this company accounted for 93.42 percent of the mobile search market in the United States. With approximately 54 percent reach among mobile audiences, Google Search is also one of the most popular mobile apps in the United States. Google is also the most popular mobile app publisher in the United States, based on downloads alone.
You have probably heard about SEO but haven’t quite grasped its ins and outs. This article will help you understand SEO in a record 5 minutes.
What is SEO?
SEO stands for Search Engine Optimization.
Search Engine Optimization means increasing your site’s visibility on the internet.
But why does the visibility of your site even matter in the first place?
Visibility on the internet gives you leverage against your competition. For example, whenever a potential customer searches for a product that you sell on the internet and your site tops the search results list, that is SEO.
That visibility helps you to attract the attention of both existing and prospective customers. It’s that kind of attention that eventually turns into sales.
Why Does SEO Matter in Marketing?
Most marketing techniques available leave all the work to the seller to reach out to the buyer.
SEO is different because, as the seller, you get to meet your prospective customer halfway. So, this marketing tactic is less intrusive and has a higher chance of success because the buyer has already shown interest in your product.
The downside?
You are not the only one out there trying to meet potential customers halfway. Your competitors are doing the same thing. With 60% of searches on Google going to pages that show up on the first three results, if you don’t optimize your website, you are serving your competitors with your would-be customers.
If you want to appear on the first page of the search results gathering the most traffic, and increasing your sales, SEO is your answer.
SEO Behind the Scenes
We have all seen those pages that rank higher than others on search engines. How does a search engine like Google decide that one page is more relevant than the other when giving search results?
Listen…
Search engines have bots. A bot is an independent program that interacts with the systems.
Bots are tasked with making a customer’s search easier by collecting information from different pages and arranging them in a library. That process is called indexing.
Once the pages are in an index, algorithms will analyze them based on several ranking factors. That is what will determine the order of pages in your customer’s search results.
Your page will be ranked depending on the experience users have when interacting with your carrier.
If you choose not to go the SEO way for organic ranking, the only other way to rank on top of other pages is by paying for it.
What is SEO & What Tactics Help Rank Your Page Higher
To get a well-rounded organic search strategy, you need to consider all three types of SEO. They include:
On-page SEO: What are the contents of your website?
On-page SEO focuses on optimizing an individual page on your website. This type of SEO makes it easy for search engines to understand the topic of your content and see the value of your page.
Strategies for on-page SEO include:
- Using the best keywords on your page
- Using high-quality content with a focus on the target keywords
- Use the target keyword in all the right places, as well as meta tag SEO. Meta tag SEO will allow search engines to understand and index your content.
Technical SEO: This improves everything non-content about your page, i.e., your site’s backend structure. With technical SEO, you will improve your site’s readability and give your customers a good user experience.
Strategies here include:
- Loading speed
- Mobile-friendliness
- Crawlability
- Indexing
- The structure of the data
- Architecture
- Security
Off-site SEO: Your site’s visibility will also depend on the relationship between your website and other sites.
How much influence and authority does your site have over other sites?
Off-site SEO will help you strengthen your site’s reputation and authority.
A site that is considered reputable by search engines will be ranked higher than the rest.
Strategies here include, high-quality backlinks from relevant authoritative sites. Quest posting on an authoritative site can help create such backlinks.
Final Thoughts about what is SEO
Your marketing will benefit a lot from SEO. Each of these three types of SEO is relevant to create the kind of visibility that will effortlessly drive traffic to your site and eventually increase your sales.
By understanding how search engines work, you will be able to organize and execute your optimization plans. This article helps you to do just that.
