Dentro del marco del Festival Internacional de Creatividad Cannes Lions 2018 se entregaron los premios a la categoría Outdoor y hubo dos campañas ganadoras de Grand Prix.
La categoría Outdoor en Cannes Lions 2018 reconoce a lo mejor de las campañas de publicidad exterior de distintos países.
En la edición 2018, se entregaron dos Grand Prix, la máxima presea en el Festival, a dos campañas de Norteamérica. Primero a la agencia canadiense Cossette y el anunciante McDonald’s por “Restaurants of Canada Unlimited”.
El segundo Grand Prix fue para el canal de televisión Comedy Central, por la creación de “The Donald Trump Presidential Twitter Library”, que es un museo con los tweets más populares y extraños del presidente de Estados Unidos.
Cossette
COSSETTE, Toronto, Canada Entrant Company
MCDONALD’S, Toronto, Canada Advertising Agency
COSSETTE, Toronto, Canada Advertising Agency
OMD CANADA, Toronto, Canada Media Agency
COSSETTE, Toronto, Canada PR Agency
NOVUS MEDIA CANADA, Toronto, Canada Production Company
COSSETTE, Toronto, Canada Production Company
Carlos Moreno / Cossette Global Chief Creative Officer
Peter Ignazi / Cossette Global Chief Creative Officer
Craig McIntosh / Cossette Creative Director
Jaimes Zentil / Cossette Creative Director
Spencer Dingle / Cossette Art Director
Jordan Hamer / Cossette Copywriter
David Théroux / Cossette Art Director
Philippe Brassard / Cossette Copywriter
Oleg Portnoy / Cossette Senior Designer
Corey Way / Cossette Designer
Graham Washer / Cossette Senior Production Artist
Trevor Gauthier / Cossette Senior Retoucher
Raquel Mullen / Cossette Studio Director
Megan Smith / Cossette Account Coordinator
Valerie Mascarin / Cossette Account Executive
Nicole Bakker / Cossette Account Director
Geoff Wilton / Cossette Group Account Director
Kathy McGuire / Cossette SVP, Managing Director
Antoinette Benoit / McDonald’s Restaurants of Canada Limited Chief Marketing Officer & SVP
Hope Bagozzi / McDonald’s Restaurants of Canada Limited Marketing Officer
Chuck Coolen / McDonald’s Restaurants of Canada Limited Senior Marketing Manager
Solange Bernard / McDonald’s Restaurants of Canada Limited Senior Manager, Advertising, Media & Partnerships
Andrew Mumford / McDonald’s Restaurants of Canada Limited Regional Marketing Supervisor
Jammie Ogle / OMD Managing Director
Jonathan Law / OMD Associate Director of Strategy
Guy Moore / Cossette Creative Director
Comedy Central
COMEDY CENTRAL, New York, USA Entrant Company
23 STORIES X CONDE NAST, New York, USA Advertising Agency
COMEDY CENTRAL, New York, USA Advertising Agency
COMEDY CENTRAL, New York, USA Media Agency
COMEDY CENTRAL, New York, USA PR Agency
23 STORIES X CONDE NAST, New York, USA Production Company
COMEDY CENTRAL, New York, USA Production Company
Shawn Silverman / Comedy Central Senior Vice President: Brand / Consumer Marketing & Events
Jeff Bardin / 23 Stories x Condé Nast Executive Director, Business Development
Anthony Dobrini / 23 Stories x Condé Nast Project Manager
Alicia Haberman / 23 Stories x Condé Nast Designer
Emily Albertson / Comedy Central Senior Manager, Brand Marketing & Events
